State of the Fuel Industry: Alternative Fuels
Neste Brings Renewable Diesel to the U.S. Midwest Region
Neste and Hightowers Petroleum partnered to offer Neste MY Renewable Diesel – the first Top Tier certified renewable diesel fuel certified for its high quality.

With the use of Neste MY Renewable Diesel, GHG emissions can be effectively reduced by up to 75%.
Photo: Neste
Neste and Hightowers Petroleum, a wholesale fuel supplier serving customers in the Midwest region in the U.S., have formed a strategic partnership to offer Neste MY Renewable Diesel – the first Top Tier certified renewable diesel fuel certified for its high quality.
This partnership enables Hightowers to supply Neste MY Renewable Diesel to customers across the Midwest region, where the company sees strong demand for lower-emission fuels, especially from the automobile industry.
Many vehicle manufacturers have committed to reducing greenhouse gas (GHG) emissions from “first fills” – i.e. resulting from the use of the fuel to fill new vehicles when leaving the production line to ensure they meet technical, storage and environmental requirements between the assembly lines and the delivery to customers.
With the use of Neste MY Renewable Diesel, GHG emissions can be effectively reduced by up to 75% compared with fossil diesel over its life cycle, and as a drop-in solution, it is compatible with all diesel engines, making it an ideal choice for first fill and testing.
Driving Green Innovation and High Performance
In addition to curbing greenhouse gas emissions, renewable diesel offers various advantages and demonstrates quality performance.
Its absence of sulfur, oxygen, and aromatic compounds results in cleaner combustion, potentially reducing the maintenance needs of vehicles powered by Neste MY Renewable Diesel.
Furthermore, this renewable diesel exhibits exceptional cold weather performance, making it suitable for temperatures as low as -4°F.
Its elevated cetane number contributes to improved start-up and throttle response, which proves especially beneficial for businesses with diverse usage patterns across different seasons.
Neste's Global Leadership in Renewable Energy
Over the last decade, Neste has collaborated with fuel distributors, establishing itself as a key player in America's leading renewable diesel distribution and marketing network.
Neste took an early initiative by supplying renewable diesel to California and Oregon and is currently undergoing rapid expansion in production, fueling station infrastructure, and distribution capabilities to meet the increasing demand throughout the U.S.
Notably, Neste stands out as the sole global provider of renewable diesel, sustainable aviation fuel, and renewable feedstock for polymers and chemicals, boasting a production footprint on three continents.
More Fuel

June Diesel Trends Update
The national average price of a gallon of diesel decreased by 15 cents this week, and all five regions reported lower prices, ranging from just over 10 cents to more than 21 cents cheaper than a week ago.
Read More →
RoadFlex Brings Fuel Tax Compliance & Audit-Ready Reporting to Government Fleets
RoadFlex now offers its capabilities to help public-sector and public works fleets streamline fuel tax exemptions, reclamation, reconciliation, and audit-ready reporting.
Read More →
Fillip Fleet Expands Into U.S. Market With Digital Fuel Card Platform
Fillip Fleet expands into the U.S., bringing digital fuel cards, fleet expense controls, and contactless payments to fleets across North America.
Read More →
3 Benefits of Hydrogen as a Fuel
Hydrogen fuel offers zero harmful emissions, incredible energy density, and flexible production pathways. In this video, we learn from a hydrogen industry insider about the three biggest benefits of hydrogen as a fuel to power commercial vehicles.
Read More →Are You Tracking Your Fleet's True Total Cost of Ownership?
Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.
Read More →
May Diesel Trends Update
The national average price of a gallon of diesel decreased by more than 7 cents this week, and all five regions reported lower prices, ranging from just over 2 cents to more than 12 cents cheaper than a week ago.
Read More →
How Hydrogen Fuel Is Produced for Fuel Cell Trucks
How is hydrogen produced for fuel cell trucks? Let’s learn more about that as Pajarito Powder CEO Christian Mohrdieck walks us through the process in this video.
Read More →
RoadFlex Launches Mobile App for Drivers and Fleet Managers
RoadFlex has launched its mobile app to give fleet teams a faster, easier way to manage fleet card activity, capture receipts, review transactions, and maintain spend visibility from the field.
Read More →
OptiMile Pro Launches Fuel Planning Platform to Cut Fleet Fuel Spend
OmtiMile Pro’s new software replaces the "fill up when empty" habit with a globally optimized fuel plan that picks the cheapest stop in the fleet's contracted network and the precise amount of fuel to load on every run.
Read More →
April Diesel Trends Update
The national average price of a gallon of diesel dropped by more than 5 cents this week, and all but one region reported price decreases.
Read More →
