Automakers have released second-quarter results, and trucks have driven sales success for two key OEMs. Ford said it had the best sales quarter for the F-150 since 2019. General Motors reported the best Chevrolet Silverado HD sales in 20 years.
Both General Motors and Ford reported sales growth in the second quarter of 2025, with Ford’s F-150 having its best second quarter since 2019, and GM reported the best Chevrolet Silverado HD sales in 20 years, up 19% in the first half of 2025.
Ford Second Quarter Sales Rise 14.2%
Ford Motor Company said it accelerated well ahead of the U.S. industry in the second quarter, growing sales 14.2% — about 10 times the estimated 1.4% industry increase — and expanding market share to an estimated 14.3%, up 1.8 % versus the first quarter.
“We blew the doors off the overall industry with our second-quarter sales,” said Andrew Frick, president, Ford Blue and Model e, and interim head of Ford Pro. “Customers continue appreciating our broad powertrain choices — gas, hybrid, electric, and diesel — digital productivity tools that save time and money, and our Ford Motor Company: From America, For America commitment.”
Second-Quarter Ford Numbers
Total sales: 612,095 (+14.2%)
Market share: estimated 14.3% (+1.8 ppts quarter over quarter)
Total pickups (F-Series, Ranger, Maverick): 288,564 (+15.1%)
Electrified vehicles (hybrid, plug-in hybrid, electric): 82,886 (+6.6%); 13.5% of mix
Ford Pro Super Duty sales up 13.5%, the best since 2004
Ford Pro Intelligence active paid software subscriptions: more than 750,000 active users
BlueCruise cumulative hands-free miles: 6 million-plus cumulative hours
Ford Trucks: Best Second Quarter Since 2019
F-Series sales climbed 11.5% to 222,459 — the best second quarter since 2019 — on the broadest lineup of gas, diesel, hybrid, and electric powertrains in the segment, according to Ford. For the first half of the year, the F-Series was the best-selling truck in America.
Maverick recorded an all-time-best quarter with 48,041 trucks sold (+26.3%); almost 60% of buyers are new to Ford.
Ranger rebounded strongly, up 36.3%, supported by the new Raptor variant.
Ford SUVs: Big Gains in Second Quarter
Expedition sales surged 43.9% to 31,298 — its best second quarter in 20 years —while Navigator soared 115% to 7,355, its strongest second quarter in 21 years.
Bronco family (Bronco and Bronco Sport) delivered a record 78,543 SUVs, up 44.7%; Bronco alone had its best quarter since it debuted in 2021, jumping 51.3% to 39,468.
Off-road performance trims (Raptor, Tremor, Timberline, FX4) now account for 20.9% of Ford’s U.S. mix, +3.3 ppts year-over-year.
Ford Electrified Vehicles: Record Half-Year
Ford sold a record 156,509 electrified vehicles in the first half (+14.7%), and said it outsold the combined electrified portfolios of two key competitors.
Hybrids jumped double-digits to 117,521 in the first half as Maverick Hybrid remained America’s best-selling hybrid pickup and F-150 Hybrid led full-size pickups.
Electric vehicles — Mustang Mach-E, F-150 Lightning and E-Transit — averaged 12,996 sales per nameplate through June, much higher than the industry and other automakers that have more electric vehicles nameplates.
Electrified vehicles represented 13.5% of Ford’s total second quarter volume.
Digital & Services: Ford Pro Intelligence and BlueCruise
Ford Pro Intelligence paid software subscriptions grew more than 20% year-over-year in the second quarter and total more than 750,000 active subscriptions.
BlueCruise hands-free highway driving surpassed 6 million cumulative hours at the end of the second quarter, with versions 1.4 and 1.5 now shipping on 2025 vehicles.
Ford Mobile Service Continues Growth
Ford reports that strong momentum continues into the second quarter, with services up 14% compared to the prior year.
Ford delivered 969,133 service experiences in the second quarter and 1.8 million experiences in the first half of the year. These include Mobile Service — in which technicians drive to service a customer’s vehicle — and Pickup & Delivery — in which a dealer employee picks up, services, and returns a customer’s vehicle.
Dealers provided more than 578,899 Mobile Service experiences during the second quarter of this year, up 21% from a year ago.
GM Increases U.S. Sales 7% in Second Quarter
General Motors announced that its U.S. sales increased 7% in the second quarter and 12% in the 2025 first half. GM led the U.S. automotive industry in total and retail sales in the year’s first six months, with sales growth well ahead of the estimated 4% total auto industry growth.
“The investments we have made in our crossovers, SUVs, and pickups – both gas and electric – along with great execution by our employees, suppliers and dealers, have made GM the engine of growth for the U.S. industry this year,” said Duncan Aldred, GM senior vice president and president of North America.
Chevrolet had its best first-half sales since 2019, up 9%. Chevy had record first-half sales of its crossover lineup, led by best-ever sales for Equinox. Coupled with GMC’s best-ever start to the year, including record Sierra deliveries, GM said it is on track for its sixth consecutive year as the industry’s full-size pickup sales leader and its 51st year as the full-size SUV leader.
GM Trucks: Providing Growth
GM reported its best first-half full-size pickup sales since 2005, driven by two key successes:
Best-ever first-half sales for GMC Sierra
Best Chevy Silverado HD sales in 20 years, up 19% in the first half of 2025
The company also said it is increasing full-size pickup production this year in Fort Wayne, Indiana. GM is also adding capacity for next-generation light-duty full-size pickups
GM SUVs: Strong Sales for Tahoe and Suburban
GM reported its best first-half full-size SUV sales since 2007, marked by:
The company also announced new investment in its Orion Assembly in Michigan to expand U.S. production capacity and plans to increase full-size SUV production to meet demand.
GM Growing Its EV Footprint
GM said it became the industry’s number two electric vehicle seller last year, and our EVs continue to grow faster than the industry, with sales up more than 100% in the second quarter.
According to the company:
During the quarter, Chevrolet became the best-selling EV brand.
Cadillac is the luxury EV market share leader in the second quarter and had its best retail market share since 2014.
GM Enolve: Grows First-Half Sales
GM Envolve, the company’s fleet sales business, grew first-half sales and market share.
