Motive, the AI-powered integrated operations platform, has expanded into Mexico. Businesses across the country now have access to Motive’s integrated suite of driver safety, fleet management, theft prevention, and equipment monitoring solutions.

“Our mission is to empower the people who run physical operations with tools to make their work safer, more productive, and more profitable,” said Motive founder and CEO Shoaib Makani. “We are excited to bring Motive’s industry-leading technology to the businesses that power Mexico’s economy. We have tailored the Motive platform to meet the safety and security needs of our customers in Mexico.”

Key Motive Services Now are Offered in Mexico

With this launch, Motive has tailored its existing products to the Mexican market and is launching new products to solve the unique needs of businesses in the region.

Motive’s solutions for the Mexico market include:

• Security Suite: Motive is launching an advanced suite of security solutions, including an engine immobilizer, door sensors, and panic button to help keep drivers and cargo safe and secure on the road. These new products, together with the Motive AI Omnicam that enables cargo theft monitoring, form the basis of the best-in-class solution for businesses, with the highest standards for the security of their drivers and cargo.

• Driver Safety: The Motive AI Dashcam has been updated to reflect the unique driving conditions of Mexican roads to help reduce risk and prevent accidents. The Motive AI Dashcam detects and alerts drivers to unsafe behaviors like cell phone use, drowsiness, and close following with industry-leading accuracy, helping customers reduce safety incidents by up to 80%.

• Fleet Management: Motive gives customers unparalleled visibility into the location, utilization, and health of their vehicles and automates major operational workflows for fleet managers, dispatchers, and maintenance teams.

• Equipment Monitoring: Motive’s Asset Gateways, Environmental Sensors, and OEM integrations provide unparalleled visibility and control, with support for all types of equipment.

"Motive has transformed how we manage our fleet and secure our trailers at Mexitrans,” said Carlos Pachecho, CEO of Mexitrans. “The platform’s insights are invaluable, allowing us to make quick, informed decisions. We’re thrilled to partner with Motive and are excited to grow together. This collaboration is key to our success."

New Motive customers include:

• Spettro Consulting

• Mexitrans Mexicana de Transporte

• Global Track

• Betos Trucking SA de CV

• Operadora Transtur

Motive Names Camacho as General Manager for Mexico

Motive selected Omar Camacho as general manager for Mexico and he will lead the company’s new Mexico City office. He is a 25-year sales and operations veteran, previously leading teams at IBM, ZScaler, Mongo DB, and Cloudera.

Camacho will what Motive called aggressive growth in the region, leading and building a team that delivers exceptional support and service to customers in the country.