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Fleet Forward Conference 2026

Oct 20-22, 2026 | MD

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Operations

Operations

Coverage of fleet leadership, organizational strategy, communication, succession planning, team management, and the evolving role of fleet professionals responsible for people, vehicles, and business performance.

Fleet veteran Jeff Hurrell pictured in two career photos beside the words “Fleet Legends: Keep Asking Why.”

Why Fleet Leaders Have to Keep Asking Why

What if the biggest fleet improvements start with one simple question? After decades managing budgets, policies, technology, teams, and some of the largest fleet operations in the business, Jeff Hurrell shares why fleet leaders should keep asking “why” before deciding what comes next.

Workers in safety vests and camo pants walking away down a sunlit path, seen from behind.

Why Getting Up From Your Desk Might Be the Best Fleet Management Strategy

Collage featuring four photos of Fleet Legend Ruth Alfson throughout her career and personal life, including a professional portrait, industry group photos, and a formal event photo, with the title "Ruth Alfson: Fleet Legend" centered over a textured blue background.

Fleet Leadership Starts with People (Always)

Panel discussion at NAFA 2026 featuring fleet leaders speaking on leadership voice, confidence, and team advocacy during a live session.

Finding Your Leadership Voice in Fleet

Illustration of a glowing figure standing out in a crowd of dark figures, symbolizing standout leadership, with the text 'Work Truck Leadership Skills' overlaid.

Articles•June 26, 2025

Building Better Fleet Leaders: Strategies to Retain and Develop Strong Management

Fleet leadership matters. Learn why retaining and developing strong managers is key to reducing turnover, boosting morale, and driving long-term fleet success.

Articles•by Hillary Weiss•February 26, 2024

Fleet Leaders Look Back at 2023

Explore the triumphs and challenges that shaped the work truck industry in 2023 as key figures from DTE Energy, AWP Safety, and Climate Pros share their insights.

Articles•by Lauren Fletcher•January 3, 2024

Commercial Vehicle Industry Leaders Discuss Innovation, Failure, and Success

Hear from three powerful women in the commercial vehicle industry as they share their insights on embracing technology, learning from failure, and driving success in a rapidly changing market.