J.B. Poindexter & Co, founded by John B. Poindexter in 1985, is celebrating its 40th year in business.
Photo: J.B. Poindexter & Co/Work Truck
4 min to read
J.B. Poindexter & Co is celebrating its 40th year of customer service experience, delivered through its nine leading business units, this week during NTEA’s Work Truck Week 2025. With more than 500 years of combined experience, JBPCO’s business units provide commercial truck bodies and accessories, access to service, and parts through upfit locations nationwide.
Over the past 40 years, JBPCO has created a diverse portfolio of businesses that are among the most well-known for manufacturing commercial trucks and truck bodies, specialty vehicles, upfit and accessories, plus providing pick-up truck covers and accessories, industrial vehicle storage and shelving, funeral coaches, limousines, specialty industrial parts, and expandable foam packaging.
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“The strength of JBPCO lies in the intentional integration of our commercial vehicle business units including Morgan Truck Body, Morgan Olson, Reading Truck, Masterack, and Leer,” said Norb Markert, president and COO, JBPCO. “Collectively, we can provide customers with engineered and tailormade solutions. In addition, we now have a dedicated centralized team at JBPCO that invests in the technology and build-out capabilities of each business unit to enhance quality and customer service through an integrated supply chain and operations plan.”
Supporting the overall integration strategy is EAVX, JBPCO’s technology and innovation hub, introduced in 2021.
“EAVX has a dedicated research team that collaborates with chassis partners and technology suppliers to optimize the design, technology, and manufacture of next-generation vehicles,” said Mark Hope, EAVX president and COO.
EAVX’s proprietary VX technology introduces a digital vehicle intelligence system that unites technologies such as security, enhanced awareness, and efficient power solutions to give drivers and fleet owners a single access point for managing and monitoring real-time insights.
Company Growth Over 4 Decades
Known for developing innovative solutions and the entrepreneurial style of its leadership team, the company has grown and thrived, since its first acquisition in 1985 under the vision of founder, CEO and Chairman John B. Poindexter.
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“Our success over the last four decades is built on the trust we’ve earned form our customers, the dedication of our team members and the strength of our enduring partnerships,” Poindexter said. “By integrating across business units, we are stronger together.”
JBPCO said its large North American footprint, ample production capacity, and established supply base are key differentiators within the industry. The benefits of integration between the business units are underscored by enhanced accessibility to parts and upfit accessories through ecommerce sites, including delivery from multiple locations nationwide.
The company’s development capabilities, supported by more than 250 engineers and designers, coupled with support by EAVX, enable customers to access innovative and advanced products and the support they need.
JBPCO Scope, Facts & Milestones
The Kurbside has been a staple of the company for many years and was deployed by many delivery fleets.
Photo: J.B. Poindexter & Co
Among its business units, JBPCO has a leading presence in multiple commercial trucking segments including commercial truck bodies, step vans, work trucks, truck upfits and accessories. Some key facts, figures, and milestones for JBPCO include:
Morgan Truck Body has 3000 team members across 14 manufacturing locations and eight service centers in North America.
Morgan Olson accounts for nearly 70% of step vans in North America
Leer represents 60% market share of commercial truck caps in North America
Masterack upfits more than 8,000 work trucks and vans annually with more than 260 authorized distributors
Reading Truck service bodies account for 35% of the US market for service truck and van bodies
The first JBPCO acquisition occurred in 1985: EFP (Engineered Foam Packaging)
JBPCO is a privately held, diversified manufacturing company with consolidated annual revenue of approximately $2.5 billion.
8,500 team members employed globally
Nine business units and 56 locations operating in North America
40+ production facilities with five-million square feet of floor space
Nine research and development centers driven by 250 engineers and designers
Products are used by major companies including UPS, Amazon, Penske, Ryder, and FedEx
Pioneers in the commercial vehicle manufacturing industry building the first ever all aluminum step van in the U.S. and state of the art research and development centers
EAVX Business Unit was developed in 2021 as a dedicated research and innovation hub supporting customer collaboration to design next-generation commercial vehicles
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