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Volvo Trucks Marks 25 Years as Exclusive Sponsor of America's Road Team

Volvo Trucks North America will serve as the exclusive sponsor of the American Trucking Associations' America's Road Team, marking 25 years of Volvo sponsorship. The group of professional drivers promotes safety and the industry as they travel the country.

Ten members of the America's Road Team pose in front of a white Volvo semi-truck featuring patriotic graphics and the America's Road Team logo at the MCE26 conference and exhibition.

Peter Voorhoeve, president of Volvo Trucks North America, is shown with the 2027 America's Road Team Captains at the ATA Management Conference & Exhibition in Charlotte, North Carolina. Volvo Trucks has been the exclusive sponsor of America's Road Team for 25 consecutive years.

Credit:

Volvo Trucks

2 min to read


  • Volvo Trucks North America continues its 25-year tradition as the exclusive sponsor of America's Road Team.
  • America's Road Team is a group of professional drivers who advocate for safety and the trucking industry.
  • The team travels across the country to promote their message and engage with communities.

*Summarized by AI

Volvo Trucks North America will serve as the exclusive sponsor of the American Trucking Associations' America's Road Team for 2027, its 25th consecutive year supporting the program. ATA announced the continued Volvo sponsorship during its 2026 Management Conference & Exhibition in Charlotte, North Carolina.

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America's Road Team, established by ATA in 1986, is a national outreach program that recognizes the role of more than 3.6 million professional truck drivers in the U.S. economy. America's Road Team captains are professional drivers chosen for exemplary safety records and their ability to speak about the industry.

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There are currently 92 active captains, and because many stay involved well past their two-year terms, the roster has grown into a standing corps of ambassadors. Captains have logged approximately 428 million safe driving miles over the 25 years of Volvo's sponsorship, 213 million of those by the 92 captains active today.

The captains’ experience behind the wheel forms the foundation of their work as trusted voices for the trucking industry. They testify before lawmakers, run ride-alongs for policymakers and reporters, and talk to students at career fairs and schools about what the job actually requires.

ATA counts more than 230 safety events since 2019, and the program has reached an estimated 2.5 million people.

The newly selected captains will tour the country in a fully equipped, all-new Volvo VNL 860 that transports the ATA Interstate One mobile classroom to events and communities nationwide.

Volvo Trucks’ vision Toward Zero Accidents is demonstrated through the all-new Volvo VNL’s next-generation suite of digital and mechanical safety systems, including advanced driver assistance and occupant protection technologies designed to safeguard lives and mitigate the risk of serious injuries in the event of an accident.

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“America’s Road Team represents the very best of our industry,” said Peter Voorhoeve, president, Volvo Trucks North America. “These captains are recognized not only for their millions of safe driving miles, but also for their leadership and professionalism they bring to the road every day. Safety has been in the DNA of Volvo for nearly 100 years, making this partnership a natural fit. We’re proud to support these ambassadors as they travel the country in the all-new Volvo VNL, helping inspire the next generation and strengthen the trucking industry.”

Volvo's record of safety firsts for heavy-duty trucks in North America includes the high-strength steel cab, electronic stability control, and an automatic emergency call system that connects the truck to 911 after airbag deployment. Integrated side curtain airbags are now standard equipment on new Volvo truck models built for this market. The three-point seat belt, invented by Volvo in 1959, remains the company's best-known safety contribution.

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