Hino Trucks Has Record Retail Month, Announces 2008 Sales Goal
BLOOMFIELD HILLS, MI – Hino Trucks experienced a record month in March 2008 posting retail sales of 900 units and achieving 15-percent market share in the Class 6 market segment.
BLOOMFIELD HILLS, MI – Hino Trucks experienced a record month in March 2008 posting retail sales of 900 units and achieving 15-percent market share in the Class 6 market segment, and 3-percent market share in the Class 7 market, according to company officials.
The industry’s overall Class 6-7 market lagged in 2007
sales, and Hino sales also dropped. However, the company said it boosted market
share and stayed above the market decline. For the fiscal year ending Mar. 31,
Hino Trucks recorded retail sales of 5,350 trucks, off 960 units from the
previous year.
Additionally, Hino Trucks grew its dealer network in 2007, now standing at 175 dealers nationwide.
Hino Trucks forecasts flat Class 4-7 market segments in 2008, based on current economic conditions. However, the manufacturer set a 7,000-unit sales goal for fiscal year 2008.
Hino believes they can achieve this aggressive target through growth of its existing dealers and through the addition of their new dealers.
Hino Trucks noted that a significant portion of additional
sales will come in the East Coast, prompting a move of production to Hino’s
newest plant in Williamstown, W. Va.
“In addition to aligning production with the majority of our customer base, the sheer size of the facility in West Virginia will allow for a more flexible manufacturing scenario,” said Bob Petz, vice president, logistics operations. “In time, a paint booth will be added so we can offer our customers a wider range of paint options as an example.”
More Operations

Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
Fleet Safety, Technician Trends and Mixed-Energy Strategy
Take a look at the people, preparation, leadership, and technology helping fleets stay ready before something goes wrong this month.
Read More →
The Next Generation of Fleet Is Ready to Get to Work | Shades of Fleet
Meet the apprentices, early-career professionals, and emerging leaders bringing curiosity, new ideas, and people-first thinking to fleet.
Read More →
Shades of Fleet Call for Voices: Family Ties
Fleet may run on vehicles and data, but for some professionals, it also runs in the family. August’s Shades of Fleet explores the pride, pressure, lessons, and legacy behind family-run operations and multi-generational fleet careers.
Read More →
WEX Launches SecureFuel AI-Powered Fuel Fraud & Theft Protection Tool
WEX launched SecureFuel, a fraud-detection tool that uses AI-powered models to analyze fleet card transaction data and compare it with vehicle telematics data to prevent misuse or fraudulent purchases. In an exclusive interview, Work Truck learned more.
Read More →
Fleet Leadership, Mixed-Energy Strategy, and DOT Marijuana Rules Lead the News
From hard-earned leadership lessons to fuel strategy, fleet technology, and compliance, this week’s Truck Chat Cheat Sheet covers the stories fleet professionals are reading most.
Read More →How Atlas Helps Drivers Without Distractions
Motive Atlas brings AI directly into the cab, helping drivers log in with their voice, get route and weather information, locate fuel stops, and instantly capture important road events, all while keeping their hands on the wheel. This video provides all the details.
Read More →
Behind the Scenes: Building the Ringmaster of the Road from Body to Paint Part 2
The body is built, the paint is on, and Team Fletcher’s Soap Box Derby car is nearly ready for testing ahead of race day in Akron.
Read More →
It's All Downhill from Here! Fleet Industry Raises $22,000 for Skilled Trades Scholarships
Work Truck’s Lauren Fletcher and Automotive Fleet’s Chris Brown turned a friendly racing rivalry into $22,000 for automotive technology and skilled trades scholarships.
Read More →
Fleet Confidence, Safety, and Smarter Risk Management Lead This Month
This month’s TruckChat: Top Monthly News Recap explores what it takes to build confidence across a fleet, from stronger leadership and technician support to better safety preparation, smarter use of telematics, and clearer plans for when something goes wrong.
Read More →
