The first all-new 2021 Ram 1500 TRX built sold for $410,000 at the Barrett-Jackson Scottsdale Auction on Friday, March 26. The United Way for Southeast Michigan’s 2-1-1 helpline, which provides services to veterans and their families, receives all proceeds raised from the auction.

“When Ram 1500 TRX VIN 001 rolled off the assembly line, it instantly became an incredibly exciting one-of-a-kind collectible truck, and that was reflected by the winning bid,” said Mike Koval Jr., Ram Brand Chief Executive Officer – Stellantis. “More importantly, we’re thrilled that the first Ram 1500 TRX raised significant funds that will go directly to the United Way for Southeast Michigan’s 2-1-1 helpline to provide services to veterans and their families.”

Ram 1500 TRX VIN 001 auctioned at Barrett-Jackson Scottsdale is one of 702 Ram 1500 TRX Launch Edition models. Commemorating the most powerful truck with 702 horsepower straight from the factory, the 2021 Ram 1500 TRX Launch Edition is limited to 702 units – and sold out in less than three hours.

“Ram continues to honor all of those who serve or have served in the United States armed forces with distinction through our ‘Built to Serve’ editions,” Koval added. “For Ram truck owners, whether military or civilian, ‘Built to Serve’ is a maxim that they can be proud to stand behind. This auction is another way we can honor our veterans by supporting them when they come home.”

The 2021 Ram 1500 TRX VIN 001 winning bid included a unique authentication kit that includes a presentation box with a bound book custom-developed by the Ram brand team, which highlights the vehicle’s design development, exclusive photos and video, a speed-form model, and a Ram truck cover developed by the vehicle’s design team.

Production of the all-new 2021 Ram 1500 TRX began at the Sterling Heights Assembly Plant (SHAP) in Sterling Heights, Mich., in December.