First 2021 Ram 1500 TRX Produced to be Auctioned for Charity

Ram will auction VIN #001 of the all-new 2021 Ram 1500 TRX during the Barrett-Jackson Scottsdale Auction in March. The Ram 1500 TRX Launch Edition VIN #001 auction will take place on Friday, March 26, with the entire sale price benefitting the United Way for Southeastern Michigan’s 2-1-1 helpline to provide services to veterans and their families.

Those interested in bidding in person, online or via phone can go to Barrett-Jackson.com and click on “Bid”.

The Ram 1500 TRX VIN #001 being auctioned at Barrett-Jackson Scottsdale is one of 702 Ram 1500 TRX Launch Edition models. Commemorating the most powerful truck with 702 horsepower straight from the factory, the 2021 1500 TRX Launch Edition is limited to 702 units – and sold out in less than three hours.

“The award-winning 2021 Ram 1500 TRX bolsters the brand’s strong history of high-performance trucks while expanding the light-duty lineup with the segment’s best combination of performance, capability, luxury and technology,” said Mike Koval Jr., Ram Brand Chief Executive Officer - Stellantis. “When Ram 1500 TRX VIN #001 rolled off the assembly line last month, it instantly became an incredibly exciting one-of-a-kind collectible truck that enthusiasts will clamor for – especially when it goes through the Barrett-Jackson auction lane in March.

The Ram 1500 TRX Launch Edition VIN #001 auction vehicle will be on display at Barrett-Jackson Scottsdale March 20-27. The 2021 Ram 1500 TRX VIN #001 auction package comes with a unique Authentication Kit that includes a presentation box with a bound book custom-developed by the Ram Brand team that highlights the vehicle’s design development, exclusive photos and video, a speed-form model, and a Ram Truck cover developed by the vehicle’s design team.

“More importantly, we expect this first production Ram 1500 TRX to raise significant funds that will go directly to the United Way for Southeastern Michigan’s 2-1-1 helpline to provide services to veterans and their families,” Koval added. “At Ram, we offer unique ‘Built to Serve’ editions of our Ram 1500 pickup as a way to honor all those who serve or have served in the U.S. armed forces with distinction. This is an important mission at Ram, and this auction is another way we can honor our veterans.”

Production of the all-new 2021 Ram 1500 TRX began at the Sterling Heights Assembly Plant (SHAP) in Sterling Heights, Mich., in December.