CMA/Double Coin Announces Appointments

Patrick Etheridge has been promoted to director of OEM/truck stop sales for CMA/Double Coin, and Jose Pfirrmann has been promoted to director of sales for Region 1 for CMA.

from News/Media Release

May 18, 2026

Leadership update graphic for CMA and Double Coin featuring Patrick Etheridge, Director of OEM/Truck Stop Sales, and Jose Pfirrmann, Director of Sales Region 1, against a blue background with Work Truck branding. — Patrick Etheridge is the new director of OEM/truck stop sales for CMA/Double Coin, and Jose Pfirrmann is now the director of sales for Region 1 for CMA.
Credit:
CMA | Double Coin | Work Truck

1 min to read

CMA and Double Coin Tires, a leading tire manufacturer and marketer, recently announced two appointments, effective immediately.

Manager of OEM/National Fleet Sales

Patrick Etheridge to director of OEM/Truck Stop Sales, from manager of OEM/National Fleet Sales for CMA/Double Coin. His new responsibility focuses on managing the Double Coin team’s efforts in the OEM and truckstops channels. Etheridge, an industry veteran, has held sales roles with the company since 2024.

Director of Sales

Jose Pfirrmann has been promoted to director of sales for Region 1, from regional sales manager for the Northeast Region. He will continue to oversee the CMA Northeast Region territory while taking on expanded management and regional responsibilities. Pfirrmann, who previously worked in wholesale tire distribution, joined the company in 2020 as a territory manager.

“Both Patrick and Jose have shown the desire to grow within CMA, and Double Coin, and their hard work and visions have allowed them to earn these promotions”, said Aaron Murphy, SVP for CMA/Double Coin. “These positions are instrumental in our strategic growth plans and role expansions.”

Topics:Double Coin Tires Leadership New Leadership Maintenance

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