Work Truck Logo
MenuMENU
SearchSEARCH

Yokohama Prepares to Raise Commercial Tire Prices

FULLERTON, CA - Yokohama Tire Corp. says it will raise commercial tire prices effective Sept. 1, 2008, due to "continued record increases in the cost of raw materials and energy."

by Staff
August 5, 2008
1 min to read


FULLERTON, CA - Yokohama Tire Corp. says it will raise commercial tire prices effective Sept. 1, 2008, due to "continued record increases in the cost of raw materials and energy," reported by Modern Tire Dealer magazine.

Ad Loading...

The company will raise prices on large and extra large bias and radial OTR tires up to 4 percent, and medium-truck and light truck commercial tires by up to 6 percent.

Ad Loading...

Jim MacMaster, executive vice president of Yokohama's Business Division, says there also will be in-line adjustments, which will be announced at a later date.

Consumer tires will not be affected by the increase. (Yokohama adjusted prices on its consumer tires by up to 6 percent on July 1, 2008.)

"We are doing our best to contain costs through efficient operations and by using the latest manufacturing technologies," says MacMaster. "However, raw materials, energy and transportation costs continue to soar and our pricing, unfortunately, must reflect these record-high costs."

Michelin North America Inc. will hike prices on its Michelin and BFGoodrich brand commercial tires up to 8 percent on the same day.

For more information on Yokohama's product line, visit www.yokohamatire.com.







Originally posted on Automotive Fleet

More Operations

Work Truck Weekly Truck Chat Cheat Sheet thumbnail featuring Lauren Fletcher with callout text highlighting strike rumors, GM engines, and the real cost of idling.
Operations•by Lauren Fletcher•October 5, 2026

Truckers’ Strike Rumors, New GM Engines, and Hidden Idling Costs Lead This Week’s News

Truckers’ strike rumors, GM’s new 2027 engines, hidden idling costs, racing lessons, IRP rules, and more headline this week’s Truck Chat Weekly Cheat Sheet.

Read More →
Shades of Fleet Culture of Care graphic featuring speech bubbles and a Call for Voices invitation against an industrial fleet setting.
Operations•by Lauren Fletcher•October 2, 2026

Shades of Fleet Wants to Hear From You About Building a Culture of Care

Fleet leaders, we want to hear from you. Share how empathy, trust, and creating space for people can strengthen your team, improve performance, and support retention.

Read More →
Isaac Johnson in a black-and-white firesuit smiles at the track at sunset with tents, equipment, and another person blurred in the background.
Operations•by Lauren Fletcher•October 1, 2026

What Racing Can Teach Work Truck Fleets About the Work Nobody Sees

Race car driver and mechanical engineer Isaac Johnson shares practical lessons on preparation, relationships, setbacks, and building teams that perform when it counts.

Read More →
Ad Loading...
Lauren Fletcher appears beside the headline “What Your Truck Isn’t Telling You.” Below are the topics Fleet Guides, Hidden Wear, Driver Fit, and IRP Rules. Truck Chat and Work Truck branding and a Chevron sponsorship logo appear on the black-and-blue thumbnail.
Sponsored•by Lauren Fletcher•September 30, 2026

New Fleet Guides, Hidden Truck Wear, and Driver Fit Lead This Month

Our latest Truck Chat recap covers new Fleet Guides, hidden idling costs, driver fit, lighter-truck registration rules, and year-round technician appreciation.

Read More →
Video thumbnail showing Lauren Fletcher and Chris Brown with soapbox race cars at Derby Downs. Text reads “We raced soapbox cars to raise $22,000 for charity.”
Operations•by Lauren Fletcher•September 30, 2026

Work Truck Takes Fleet Rivalry Downhill to Support Skilled Trades

Team Fletcher claimed a head-to-head win and second overall as Work Truck and Automotive Fleet helped raise $22,000 for the Hourglass Foundation.

Read More →
Patti Earley, CAFM, appears beside the “Legends of Fleet” title on a black and gold interview thumbnail. LEGEND and Work Truck logos are also shown.
Sponsored•by Lauren Fletcher•September 29, 2026

From Ledger Books to AI Patti Earley Shares 40 Years of Fleet Lessons

Patti Earley, CAFM, shares what four decades in fleet have taught her about using data, building relationships, and listening to the people behind the vehicles.

Read More →
Ad Loading...
Transition Trucking Driving for Excellence Award graphic announcing five 2026 finalists: Mohammad Arzola, Monica Brooks-Buck, Daniel Doss, Brandon Ward, and Gary W. Williams, pictured in front of a semi-truck.
Operations•by News/Media Release•September 28, 2026

Finalists Announced for 2026 Transition Trucking: Driving for Excellence Award

Kenworth Truck Company, Fastport, and the U.S. Chamber of Commerce Foundation's Hiring Our Heroes program have announced the five finalists for the 2026 Transition Trucking: Driving for Excellence Award.

Read More →
Aerial view of a Toyota manufacturing facility entrance, featuring the Toyota name above the doorway, three flagpoles, landscaped grounds, and the factory complex in the background.
Operations•by News/Media Release•September 25, 2026

Toyota West Virginia Celebrates Three Decades of Manufacturing in the Mountain State

Toyota West Virginia celebrated 30 years of manufacturing. Toyota assembles both engines and drivetrain components in West Virginia to support its North American operations.

Read More →
Vehicle dashboard showing the speedometer at 0 mph while the tachometer shows the engine running at idle, with a graphic noting that idling adds engine hours without adding mileage.
Remarketing & Lifecycle•September 24, 2026

The Hidden Cost of Idling

A low-mileage truck can still be one of the fleet’s hardest-working and most worn assets. Engine hours, idle time, and duty cycle reveal what the odometer misses.

Read More →
Ad Loading...
Work Truck leadership update graphic featuring Alan Wiessbrod, Teletrac Navman senior vice president of operations and enterprise transformation, alongside his portrait on a blue background.
Operations•by News/Media Release•September 21, 2026

Teletrac Navman Hires SVP of Operations & Enterprise Transformation

Teletrac Navman has appointed Alan Wiessbrod to its senior leadership team as senior vice president, operations and enterprise transformation. The company said he has a strong track record of delivering profitable growth and operational excellence.

Read More →