Work Truck Solutions, a leading commercial vehicle authority, is working with Ford Pro to enhance the Ford Pro Commercial Vehicle Center (CVC) Program. Ford Pro now requires all dealers participating in its 2026 CVC Program to maintain an active Work Truck Solutions subscription.

To support this enhancement to the program, three new packages were introduced:

• Good
• Better
• Best

Work Truck Solutions said the introduction of these packages reflects the shared commitment of Ford Pro and Work Truck Solutions to equip every dealer with the specialized tools needed to thrive in the competitive commercial marketplace, ensuring a consistent, professional, and efficient experience for business customers.

The inclusion of these new packages alongside Work Truck Solutions’ offerings further supports the goal of providing tools that enable CVC dealers to lead in today’s ever-changing market. Business customers expect efficiency, speed, and precision, and Work Truck Solutions said these solutions help dealers meet those complex demands.

The Strategic Value of Specialized Commercial Tools

The commercial vehicle segment, which differs significantly from the retail market, requires specialized tools.

Work Truck Solutions, which is also a trusted vendor in The Shop by FordDirect, said it has a proven track record in the world of work-ready upfitted vehicles, with a history of taking chassis data, body specifications, and vocational requirements and transforming them into marketable listings that serve the needs of buyers, dealers, OEMs, and upfitters.

Ford Pro's selection of Work Truck Solutions reinforces its focus on delivering measurable value. Professionalizing upfitted inventory across multiple channels, including the FordPro.com national inventory locator and the Comvoy commercial vehicle marketplace, is central to the goal of market leadership for CVC dealers.

“The CVC Dealer community has extensive experience serving B2B customers with excellence,” said Kathryn Schifferle, founder and chief vision officer, Work Truck Solutions. “When building these packages, we tapped into that insight by soliciting dealer input to align with their vision and best practices. These offerings are a testament to the insights gained from dealers and a nod that in such a complex market, commercial vehicle specialization, driven by data, is what leads to successful operations.”

Tiered Solutions for Dealer Success

CVC dealers will select from one of three packages—Good, Better, and Best—enabling them to tailor the solution to their specific commercial development stage and strategic goals. Details of each package include:

• Good Display of Inventory: Built for dealers primarily focused on professional merchandising, managing their own website, and using their retail CRM.    
• Better Shopping on Commercial-centric Site: Building on the Good package, this offering is designed for dealers looking for a commercial-focused website to enhance their online inventory presence and customer engagement.                  
• Best Overall Professionalism: Furthering the Better package, this solution is ideal for dealers looking for a comprehensive commercial presence, the best buyer experience, and deep data insights to drive additional growth throughout their commercial vehicle operation.

Dealers already subscribed to an existing Work Truck Solutions package have the flexibility to remain on their current plan or transition to one of the new packages at any time during the year as their needs change.