TRALA Elects New Chairman
The TRALA Board of Directors unanimously elected Kevin Coughlin, Manager, Contract Maintenance, of Daimler Trucks North America of Portland, Ore,, as the Association’s new Chairman.
On the final day of the Truck Renting and Leasing Association (TRALA) Annual Meeting held at the Omni Amelia Island Plantation in Amelia Island, Fla., the TRALA Board of Directors unanimously elected Kevin Coughlin, Manager, Contract Maintenance, of Daimler Trucks North America of Portland, Ore,, as the Association’s new Chairman. Coughlin addressed the membership for the first time during the Association’s Awards Dinner held March 18.
Coughlin addressed the membership for the first time during the Association’s Awards Dinner held March 18. “I am honored to accept this gavel and grateful to the Board of Directors for electing me to serve TRALA as its Chairman over the next year,” said Coughlin during his acceptance speech.
Coughlin focused on the legislative issues TRALA will face in the coming months during his speech, “TRALA has already filed at least three amicus briefs with various courts of law this year, including one to the U.S. Supreme Court, to defend our industry from attacks on the Graves Amendment and overreaching state mandates. These briefs that TRALA has filed over the years have largely resulted in “wins” where the judge or panel of judges has agreed with us. Work like this can be costly, but I know that TRALA staff and leadership use great discretion when deciding whether or not to get involved in an issue via courts of law, and I think their record of success proves that and I will continue to support and promote TRALA’s Legal Action Fund while Chairman."
“On the legislative front, Congress will have to act on the federal highway bill within the next couple of months, and there are also some preliminary discussions about corporate tax reform taking place between members of Congress. These are just some of the areas where TRALA’s government relations team will be promoting and protecting our interests. We are a unique, but important industry, and I think we have a great story to tell on Capitol Hill, in state capitals, and even to our customers. We put the newest, safest, cleanest and most technologically advanced trucks into service. We are a vital part of the U.S. economy,” said Coughlin.
In addition to Coughlin, the TRALA Board of Directors elected the following members as officers:
Doug Clark, CEO for NationaLease, Cherry Hill, New Jersey, was elected vice chairman, Steve Lawrence, CEO for Lawrence Leasing, Red Wing, Minnesota, was elected secretary, Tom Brown, president of Brown NationaLease, Des Moines, Iowa, was elected treasurer Daniel Murphy, President and CEO of Idealease, Inc., North Barrington, Illinois, was elected immediate past chairman.
Also at the annual meeting, the following members were elected by the TRALA membership to the association’s Board of Directors for a new 2015-2018 term:
Tom Bylenga, president of Star Truck Rentals, Inc., Grand Rapids, Michigan; Brian Hogan, president of Hogan Truck Leasing, Inc., St. Louis, Missouri; Michael McMahon, president and CEO of McMahon Truck Leasing, Charlotte, North Carolina; Larry Price, director of operations of Palmer Leasing Group, Indianapolis, Indiana; and BT Steadman, managing member of Vacuum Truck Rentals, LLC, Richland, Mississippi.
In addition, the following members were appointed to the Board of Directors to serve one-year terms for 2015-2016:
Dean Vicha, President of NationaLease, Downers Grove, Illinois;
Terry Dubowick, national account manager of the Mack Leasing System/Volvo Truck Leasing System, Rural Hall, North Carolina;
Dan Murphy, president & CEO, Idealease, Inc., North Barrington, Illinois;
Neil Vonnahme, president of PACCAR Leasing Company, Bellevue, Washington;
Ed Crawford, executive director/sales performance, Isuzu Commercial Truck of North America Inc., Anaheim, California
Rob Henry, vice president, leasing sales, Navistar, Inc. of Lisle, Illinois; and
Bob O’Donnell, strategic OEM/Fleet Account Manager of CMA, LLC/Double Coin Tires of Monrovia, California.
More Operations

Top 50 Executive Fleets
It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!
Read More →
Behind the Scenes: Building the Ringmaster of the Road from Body to Paint Part 2
The body is built, the paint is on, and Team Fletcher’s Soap Box Derby car is nearly ready for testing ahead of race day in Akron.
Read More →
It's All Downhill from Here! Fleet Industry Raises $22,000 for Skilled Trades Scholarships
Work Truck’s Lauren Fletcher and Automotive Fleet’s Chris Brown turned a friendly racing rivalry into $22,000 for automotive technology and skilled trades scholarships.
Read More →
Fleet Confidence, Safety, and Smarter Risk Management Lead This Month
This month’s TruckChat: Top Monthly News Recap explores what it takes to build confidence across a fleet, from stronger leadership and technician support to better safety preparation, smarter use of telematics, and clearer plans for when something goes wrong.
Read More →From Fleet Operator to OEM Leader: Tina Kourakos’ Career Lessons
Tina Kourakos shares the lessons, relationships, and career pivots that shaped more than 30 years in fleet, plus the advice every new fleet manager should hear.
Read More →
WEX Brings Standard Fleet's Connected Vehicle Platform to Fleet Customers
This week’s product launch with Standard Fleet’s connected vehicle platform reflects WEX Venture Capital's strategy of turning startup innovation into customer solutions. Standard Fleet is now available to WEX fleet customers.
Read More →Meet Atlas: Motive's AI Assistant for Fleets
Artificial intelligence is becoming a practical tool for fleet operations. In this video, Emily Parsons introduces Atlas, Motive's AI-powered assistant that combines conversational search with the ability to perform actions across the Motive platform.
Read More →The Top 300 Commercial Fleets
The Top 300 Commercial Fleets: See the List
Read More →
NTEA Releases Updated Federal Excise Tax Guide for the Work Truck Industry
NTEA’s latest revised edition of its Federal Excise Tax Guide for the Work Truck Industry is now available to help fleet leaders navigate complex federal tax requirements.
Read More →
Super Dispatch Powers Centralized Vehicle Transport Operations for Merchants Fleet
Merchants Fleet has replaced fragmented transportation processes with Super Dispatch’s unified, API-powered platform to improve visibility, automation, and carrier performance.
Read More →
