TRALA Elects New Chairman
The TRALA Board of Directors unanimously elected Kevin Coughlin, Manager, Contract Maintenance, of Daimler Trucks North America of Portland, Ore,, as the Association’s new Chairman.
On the final day of the Truck Renting and Leasing Association (TRALA) Annual Meeting held at the Omni Amelia Island Plantation in Amelia Island, Fla., the TRALA Board of Directors unanimously elected Kevin Coughlin, Manager, Contract Maintenance, of Daimler Trucks North America of Portland, Ore,, as the Association’s new Chairman. Coughlin addressed the membership for the first time during the Association’s Awards Dinner held March 18.
Coughlin addressed the membership for the first time during the Association’s Awards Dinner held March 18. “I am honored to accept this gavel and grateful to the Board of Directors for electing me to serve TRALA as its Chairman over the next year,” said Coughlin during his acceptance speech.
Coughlin focused on the legislative issues TRALA will face in the coming months during his speech, “TRALA has already filed at least three amicus briefs with various courts of law this year, including one to the U.S. Supreme Court, to defend our industry from attacks on the Graves Amendment and overreaching state mandates. These briefs that TRALA has filed over the years have largely resulted in “wins” where the judge or panel of judges has agreed with us. Work like this can be costly, but I know that TRALA staff and leadership use great discretion when deciding whether or not to get involved in an issue via courts of law, and I think their record of success proves that and I will continue to support and promote TRALA’s Legal Action Fund while Chairman."
“On the legislative front, Congress will have to act on the federal highway bill within the next couple of months, and there are also some preliminary discussions about corporate tax reform taking place between members of Congress. These are just some of the areas where TRALA’s government relations team will be promoting and protecting our interests. We are a unique, but important industry, and I think we have a great story to tell on Capitol Hill, in state capitals, and even to our customers. We put the newest, safest, cleanest and most technologically advanced trucks into service. We are a vital part of the U.S. economy,” said Coughlin.
In addition to Coughlin, the TRALA Board of Directors elected the following members as officers:
Doug Clark, CEO for NationaLease, Cherry Hill, New Jersey, was elected vice chairman, Steve Lawrence, CEO for Lawrence Leasing, Red Wing, Minnesota, was elected secretary, Tom Brown, president of Brown NationaLease, Des Moines, Iowa, was elected treasurer Daniel Murphy, President and CEO of Idealease, Inc., North Barrington, Illinois, was elected immediate past chairman.
Also at the annual meeting, the following members were elected by the TRALA membership to the association’s Board of Directors for a new 2015-2018 term:
Tom Bylenga, president of Star Truck Rentals, Inc., Grand Rapids, Michigan; Brian Hogan, president of Hogan Truck Leasing, Inc., St. Louis, Missouri; Michael McMahon, president and CEO of McMahon Truck Leasing, Charlotte, North Carolina; Larry Price, director of operations of Palmer Leasing Group, Indianapolis, Indiana; and BT Steadman, managing member of Vacuum Truck Rentals, LLC, Richland, Mississippi.
In addition, the following members were appointed to the Board of Directors to serve one-year terms for 2015-2016:
Dean Vicha, President of NationaLease, Downers Grove, Illinois;
Terry Dubowick, national account manager of the Mack Leasing System/Volvo Truck Leasing System, Rural Hall, North Carolina;
Dan Murphy, president & CEO, Idealease, Inc., North Barrington, Illinois;
Neil Vonnahme, president of PACCAR Leasing Company, Bellevue, Washington;
Ed Crawford, executive director/sales performance, Isuzu Commercial Truck of North America Inc., Anaheim, California
Rob Henry, vice president, leasing sales, Navistar, Inc. of Lisle, Illinois; and
Bob O’Donnell, strategic OEM/Fleet Account Manager of CMA, LLC/Double Coin Tires of Monrovia, California.
More Operations

Family Ties Inside the Fleet Families Building Careers Across Generations
Three fleet families share what it really takes to work together, learn across generations, and keep business from following them home.
Read More →
Shades of Fleet Call for Voices: Fleet's Hidden Heroes
Fleet’s hidden heroes are often the ones keeping everything moving behind the scenes. September’s Shades of Fleet is looking for dispatchers, coordinators, parts specialists, and other support pros to share their stories.
Read More →
Truck Centers, Inc. Celebrates National Truck Driver Appreciation Week with $1,000 Fuel Card Giveaways
During National Truck Driver Appreciation Week, Truck Centers, Inc. is offering customers a chance to fuel up for free. Customers at all Truck Centers locations can enter to win one of four $1,000 fuel cards from Sept. 14 - 18.
Read More →
Fleet Guides, AI Time-Savers, Truck Tariffs & Fuel Strategy Lead the News
This week’s Truck Chat Cheat Sheet covers new fleet vehicle guides, practical AI use cases, U.S.-Canada truck production, mixed-energy strategy, and more.
Read More →
What Fleet Employers Are Missing When Hiring Veterans
What if some of the strongest candidates for fleet are already out there, but their experience is written in a language our industry does not always recognize?
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
What Resilient Fleets Do Differently When Conditions Change
Fleet resilience is about more than reacting to disruption. Lauren Fletcher talks with AP Fleet’s Alex Coveney about flexibility, planning, scaling, and what helps fleets adapt when business conditions shift.
Read More →
If We Want the Next Generation in Automotive, We Have to Give Them a Reason to Care
The automotive industry talks constantly about its workforce shortage. But before we can recruit the next generation, we may need to do a better job giving kids a reason to care about automotive in the first place.
Read More →
Ram ProMaster City Under $40K, Truck Tariffs, and AI Maintenance Lead the News
A sub-$40K commercial van, tariff questions, AI-powered maintenance, and a new EV production strategy headline this week’s Truck Chat Cheat Sheet.
Read More →Bob Adamsky Shares the Fleet Lessons You Usually Learn the Hard Way
After more than 30 years in fleet, Arrow International’s Bob Adamsky has learned that the job is about far more than vehicles. He shares the lessons he wishes every fleet manager could learn a little earlier.
Read More →
