Toyota Motor Sales Announces 2012 Prices for Tundra Regular Cab Pickup Truck
TORRANCE, CA - Toyota Motor Sales (TMS), USA, Inc., announced manufacturer's suggested retail prices (MSRP) today for the 2012 Tundra Regular Cab full-size pickup truck as well as price increases on additional models.

2012 Toyota Tundra CrewMax Platinum Package
TORRANCE, CA - Toyota Motor Sales (TMS), USA, Inc., announced manufacturer's suggested retail prices (MSRP) today for the 2012 Tundra Regular Cab full-size pickup truck as well as price increases on additional models.
TMS also announced increases today for select 2012 Toyota and Lexus models. Price increases for 2012 Toyota models include the FJ Cruiser SUV, Highlander and Highlander Hybrid SUVs, and Tundra Double Cab and CrewMax models. Price increases for 2012 Lexus models include LS 460 and LS 600h L models and CT 200h.
The Tundra Regular Cab full-size pickup truck adds new standard features for 2012 that include 18-inch styled steel wheels, heavy-duty battery (not available on V-6) and starter, windshield wiper de-icer, daytime running lights, front and rear mudguards, and heated power outside mirrors. The base MSRP will range from $24,435 for the 4.0L V-6 with a 5-speed automatic to $29,960 for the long bed 5.7-liter V8 with a 6-speed
automatic, an increase of $720, or a percentage increase ranging from 2.4 to 3 percent.
The prices for the 2012 Tundra Regular Cab take effect with the start of production on December 19, 2011.
2012 Toyota Price Adjustments
The price increases on Toyota models range from $125 for the FJ Cruiser to $400 for the Highlander Hybrid. The model-by-model adjustments reflect individual percentage increases ranging from 0.40 to 1.1 percent. A complete list of model-bymodel price adjustments is attached below.
The new prices for Tundra Double Cab and CrewMax , FJ Cruiser, and
Highlander Hybrid will become effective with the start of December production. The new prices for Highlander gas models will become effective with the start of January 2012 production.
Toyota MSRPs do not include a delivery, processing and handling (DPH) fee of $760 for Toyota passenger cars, $810 for Toyota small/medium trucks, and $975 for large trucks (Sequoia and Tundra only). The DPH for the Venza has been increased from $760 to $810 as it is certified in the small/medium truck category. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.
More Operations

A buyer's guide to fleet management software in 2027
Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.
Read More →
How to Build a Lasting Fleet Career by Staying Curious and Connected
Tina Kourakos never planned on a career in fleet. More than 30 years later, she says curiosity, strong relationships, and a willingness to keep learning helped turn an unexpected assignment into a career spanning fleet management and OEM leadership.
Read More →
Think You Know Trucks? Take Our 19-Question Fleet Trivia Challenge
From chicken lights to diesel engines and trucking history, test your knowledge with 19 questions from the 2026 Work Truck Exchange and Heavy Duty Trucking Exchange.
Read More →From Our Partners
Basic Tracking vs Next Generation Fleet Technology
Sponsored by AT&T Business

5 Facts Every Fleet Manager Should Know About Embedded Telematics
Sponsored by Stellantis/Mobilisights

How AI Video Telematics Boosts Driver Safety and Helps to Avoid Unnecessary Costs
Sponsored by Verizon Connect

Charting the 8 Bottom-Line Benefits of Workforce Optimization
Sponsored by Verizon Connect


Where’s My Truck: Inside the Fleet Logistics Work Nobody Sees
Shades of Fleet video thumbnail featuring Lauren Fletcher beside the text “The People Behind the Process, Keeping Fleets Moving,” with fleet vehicles and logistics imagery in the background.
Read More →
Work Truck Seeks Fleet and Industry Insights on 2026 Trends and 2027 Forecasts
Work Truck is seeking insights from fleet leaders and industry partners on the trends that shaped 2026 and what commercial fleets should prepare for in 2027. Participate today!
Read More →
It's 10 p.m... Do You Know Who Has Access to Your Fleet?
Preventing cargo theft requires investment in technology, operational processes, and employee training. In an industry with tight margins, it can be difficult to justify investments whose value is measured by incidents that might never occur.
Read More →
GeoFencing Adds to Your Truck Security Arsenal
Geofencing is a familiar fleet tool today, but its early adoption marked a major shift in vehicle tracking, route monitoring, and the debate over employee privacy.
Read More →
Truckers’ Strike Rumors, New GM Engines, and Hidden Idling Costs Lead This Week’s News
Truckers’ strike rumors, GM’s new 2027 engines, hidden idling costs, racing lessons, IRP rules, and more headline this week’s Truck Chat Weekly Cheat Sheet.
Read More →
Shades of Fleet Wants to Hear From You About Building a Culture of Care
Fleet leaders, we want to hear from you. Share how empathy, trust, and creating space for people can strengthen your team, improve performance, and support retention.
Read More →
What Racing Can Teach Work Truck Fleets About the Work Nobody Sees
Race car driver and mechanical engineer Isaac Johnson shares practical lessons on preparation, relationships, setbacks, and building teams that perform when it counts.
Read More →
