Editorial Advisory Board: Building on Communication and Relationships
The Reading Truck Group Expands Locations Nationwide
Reading Truck Group has finalized the acquisition of Mastercraft Truck Equipment. This acquisition expands Reading Truck's total number of locations across the country to 24.

The Reading Truck Group has acquired Mastercraft Truck Equipment.
Photo: The Reading Truck Group/Mastercraft Truck Equipment/Work Truck
The Reading Truck Group has signed an agreement to acquire Colorado-based Mastercraft Truck Equipment, a commercial truck, and van solutions provider.
With two locations in Colorado, the acquisition of the privately owned Mastercraft Truck Equipment furthers Reading Truck’s growth strategy and positions the company with 24 Reading Truck locations nationwide.
“Established in 1983, Mastercraft has been providing exceptional upfitting and parts services to its work truck and van body customers for close to forty years. They have an excellent reputation for successfully meeting the upfitting and equipment needs of its customers, a key focus for Reading Truck,” said Jeff Conrad, Interim President and CFO of The Reading Truck Group. “They are a great addition to our Reading Truck center network, and to our Reading Truck brand.”
Expanding National Footprint
Furthermore, the inclusion of Mastercraft Truck Equipment into J.B. Poindexter & Co.'s business units enhances its portfolio, alongside bolstering Reading Truck's presence across the nation.
Mastercraft Truck Equipment, which has been operating since 1983 and currently has two locations in the Denver, Colorado area, is work truck and van upfitting, as well as equipment sales and installation.
More Operations

Super Dispatch Powers Centralized Vehicle Transport Operations for Merchants Fleet
Merchants Fleet has replaced fragmented transportation processes with Super Dispatch’s unified, API-powered platform to improve visibility, automation, and carrier performance.
Read More →
Eaigle Partners with PortCity to Scale AI-Native Gate & Yard Automation
Leveraging Eaigle’s advanced computer vision platform and real-time data orchestration, PortCity is optimizing gate throughput and asset visibility at high-throughput and high-pace logistics operations.
Read More →
DOT Marijuana Rules Technician Retention and Fleet Technology This Week's Truck Chat Cheat Sheet
Catch the fleet headlines shaping compliance, leadership, technician development, security, and vehicle uptime before your coffee gets cold.
Read More →
Fleet Leadership Starts with People (Always)
After 30 years in fleet, Ruth Alfson says the biggest leadership lessons have little to do with vehicles and everything to do with people.
Read More →
Workhorse Appoints New Chief Financial Officer
Jody Davis, a seasoned capital markets and manufacturing finance executive, has been appointed chief financial officer at Workhorse Group and succeeds current CFO Bob Ginnan, who is retiring.
Read More →
Fleet Leadership Driver Safety and Mixed Energy Fleets This Week's Truck Chat Cheat Sheet
Catch the fleet headlines shaping safety, compliance, leadership, and vehicle strategy before your coffee gets cold.
Read More →
EPA Proposing Plan to Save Truckers $12 Billion by Revising Biden-Era Rule & Eliminating DEF Deratements
A U.S. Environmental Protection Agency proposal seeks to revise emissions compliance requirements enacted under the previous administration and eliminate DEF-related deratements completely. The public comment period is open now.
Read More →
Ford Pro Integrates Fleet Security into Every Subscription at No Cost
Ford Pro Telematics has natively integrated Vehicle Security directly into its standard subscription. It is now available globally to customers with an active Ford Pro Telematics subscription.
Read More →
Fleet Is in the Confidence Business: Work Truck Readers Respond
Reliability matters. But one retired fleet manager says fleet’s real business is something much bigger. Do you agree?
Read More →


