Super Duty Works Hard for Truck Fleets
DEARBORN, MI - In customer field work evaluations, Ford gave commercial businesses around the country pre-production models of the all-new 2011 Ford Super Duty months before the truck goes on sale.
DEARBORN, MI - In customer field work evaluations, Ford gave commercial businesses around the country pre-production models of the all-new 2011 Ford Super Duty months before the truck goes on sale. Initial results will be posted on www.fordvehicles.com/2011superduty under "Field Work."
To test the trucks in extreme real world conditions, select customers put the new 2011 Super Duty F-250, F-350, F-450, and F-550 to work immediately in the humid swamps of Florida, in the sub-zero wintry conditions of Wyoming and in the dusty, dry areas of Texas construction sites and ranches.
"As soon as we got this truck, we slapped a 22,000 pound trailer on it and headed for the field," says one Wyoming-based Well Cementing Supervisor in the one of the webisodes. "Ford asked us to work this truck hard, and we're working this truck hard."
The evaluation trucks are all equipped with the new 6.7-liter Power Stroke® V-8 turbocharged diesel engine and the 6R140 heavy-duty TorqShift six-speed automatic transmission.
Ford engineers are using advanced telematics technology to retrieve daily performance data from each truck for further analysis. These data are being posted and continually updated online, allowing the public unprecedented access to the performance of the next generation of the best-selling truck in America for 33 years.
Here's a sample of what the customers had to say:
"The truck sat in negative weather for several hours then started right up with no issues."
"A group of us were standing around the truck, maybe 10 feet away. A guy told me I left my lights on, and I said the truck is still running. He couldn't believe how quiet it was."
"I was towing a trailer 311 miles and had to keep checking in mirror to see if the trailer was still there."
Chris Brewer, chief engineer of 2011 Super Duty, said the early feedback from these extreme customers confirms the importance of the testing regimen his team has been conducting.
"We've tested this truck in every situation imaginable throughout of development process, but nothing can replace these real world scenarios," said Brewer. "The initial feedback we're getting is very encouraging - especially on fuel economy."
"We've never undertaken something this ambitious in the testing of one of our trucks. Sharing pre-production units with customers that do the toughest jobs and showing their unfiltered results underscore the confidence we have in this truck," said Doug Scott, Ford Truck marketing manager. "We want everyone to see what goes into the development of the 2011 Ford Super Duty."
The 2011 Super Duty goes on sale this spring. Meanwhile, 2010 Super Duty - the segment leader in towing with over 24,000-pound capability - continues to dominate the heavy-duty pickup market with 45 percent of the segment in 2009, up over two percentage points over the previous year.
More Operations

A buyer's guide to fleet management software in 2027
Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.
Read More →
How to Build a Lasting Fleet Career by Staying Curious and Connected
Tina Kourakos never planned on a career in fleet. More than 30 years later, she says curiosity, strong relationships, and a willingness to keep learning helped turn an unexpected assignment into a career spanning fleet management and OEM leadership.
Read More →
Think You Know Trucks? Take Our 19-Question Fleet Trivia Challenge
From chicken lights to diesel engines and trucking history, test your knowledge with 19 questions from the 2026 Work Truck Exchange and Heavy Duty Trucking Exchange.
Read More →From Our Partners
Basic Tracking vs Next Generation Fleet Technology
Sponsored by AT&T Business

5 Facts Every Fleet Manager Should Know About Embedded Telematics
Sponsored by Stellantis/Mobilisights

How AI Video Telematics Boosts Driver Safety and Helps to Avoid Unnecessary Costs
Sponsored by Verizon Connect

Charting the 8 Bottom-Line Benefits of Workforce Optimization
Sponsored by Verizon Connect


Where’s My Truck: Inside the Fleet Logistics Work Nobody Sees
Shades of Fleet video thumbnail featuring Lauren Fletcher beside the text “The People Behind the Process, Keeping Fleets Moving,” with fleet vehicles and logistics imagery in the background.
Read More →
Work Truck Seeks Fleet and Industry Insights on 2026 Trends and 2027 Forecasts
Work Truck is seeking insights from fleet leaders and industry partners on the trends that shaped 2026 and what commercial fleets should prepare for in 2027. Participate today!
Read More →
It's 10 p.m... Do You Know Who Has Access to Your Fleet?
Preventing cargo theft requires investment in technology, operational processes, and employee training. In an industry with tight margins, it can be difficult to justify investments whose value is measured by incidents that might never occur.
Read More →
GeoFencing Adds to Your Truck Security Arsenal
Geofencing is a familiar fleet tool today, but its early adoption marked a major shift in vehicle tracking, route monitoring, and the debate over employee privacy.
Read More →
Truckers’ Strike Rumors, New GM Engines, and Hidden Idling Costs Lead This Week’s News
Truckers’ strike rumors, GM’s new 2027 engines, hidden idling costs, racing lessons, IRP rules, and more headline this week’s Truck Chat Weekly Cheat Sheet.
Read More →
Shades of Fleet Wants to Hear From You About Building a Culture of Care
Fleet leaders, we want to hear from you. Share how empathy, trust, and creating space for people can strengthen your team, improve performance, and support retention.
Read More →
What Racing Can Teach Work Truck Fleets About the Work Nobody Sees
Race car driver and mechanical engineer Isaac Johnson shares practical lessons on preparation, relationships, setbacks, and building teams that perform when it counts.
Read More →
