In recognition of National Truck Driver Appreciation Week (NTDAW), Shell Rotella released its “Thank-a-Trucker” video featuring messages of gratitude for professional drivers. The video includes submissions recorded at the 2025 Mid-America Trucking Show (MATS) and will be shared on Shell Rotella’s social media channels.
Donations to St. Christopher Truckers Relief Fund
For every recorded message, Shell Rotella and Love’s Travel Stops each pledged a $20 donation to the St. Christopher Truckers Relief Fund (SCF). A total of 72 messages resulted in a $2,880 contribution. The donation will be formally presented to SCF during NTDAW, Sept. 14–20.
Virtual Check Presentation
To extend the effort, Shell Rotella and Love’s will release a virtual check presentation video during NTDAW. The video will include remarks from brand representatives, the donation reveal, and highlights from recorded messages.
Industry Voices
“Truckers are the unsung heroes of the highway, and their commitment deserves recognition,” said Julie Wright, North American Brand Manager for Shell Rotella.
Courtney Franklin, manager of community relations at Love’s Travel Stops, added, “This partnership reflects our shared respect for drivers and our commitment to their well-being.”
“Every donation and message of support makes a difference,” said Diane Hutsell, Director of Philanthropy at SCF. “This gift will help us continue our mission to assist drivers in need.”
Influencer Support
To encourage participation, Shell Rotella partnered with industry influencers Clarissa Rankin (@iamclarissarankin) and Tarik Al-Amin II (@tarik_alaminii), who helped engage drivers and capture thank-you messages at MATS.
Watch the Video
The “Thank-a-Trucker” tribute and donation presentation highlight this year’s NTDAW celebrations.
The video is available on Shell Rotella’s social media channels.
