NACFE Posts First Messy Middle Run on Less Videos
Shell and the North American Council for Freight Efficiency spotlight real-world fleet strategies for cutting emissions and boosting efficiency in the Run on Less – Messy Middle showcase.

Fleet profiles from Run on Less – Messy Middle reveal the diverse approaches carriers are taking to lower emissions and improve freight efficiency, with support from Shell.
Photo: NACFE | HDT
The North American Council for Freight Efficiency (NACFE) has posted three of the 13 fleet profiles for Run on Less – Messy Middle.
The videos detail Wegman’s operation in Rochester, NY with a Peterbilt 567 day cab with a Cummins X15N engine using natural gas; Pilot Travel Centers’ operation in Rialto, California, with a Hyundai XCEINT hydrogen fuel cell day cab tractor; and Saia’s operation in Stockton, California, with a battery electric Tesla Semi day cab tractor.
Each fleet has a profile page, which includes a video from visits to fleet locations by NACFE staff, driver introductions, and details on the truck being followed during the Run, as well as fueling/charging details unique to each truck.
“We plan to post three profiles with videos per week, highlighting each of the 13 fleets throughout August,” says Mike Roeth, NACFE’s executive director. “Each fleet was unique, and we encourage you to review the profiles and watch all the videos to gain a better understanding of how fleets are making these powertrain solutions work today in their businesses.”
Fleet Profiles for NACFE
Here is a rundown of the remaining nine fleet profile webpages with videos.
4Gen out of Rialto, CA, operating a Volvo VNR day cab electric tractor – August 8
Nevoya out of Colton, CA operating a battery electric Freightliner eCascadia day cab tractor – August 11
UPS out of Salt Lake City, UT operating a Kenworth T680 day cab tractor with a Cummins X15N engine using natural gas – August 13
Albert Transport out of Laredo, TX operating a highly efficient 2022 Freightliner Cascadia sleeper tractor with a Detroit DD 15 engine running on diesel – August 15
JoyRide Logistics out of Phoenix, AZ, operating a battery electric Windrose sleeper tractor – August 18
Penske Logistics out of Lancaster, TX operating a Hyundai XCIENT hydrogen fuel cell day cab tractor – August 20
Frito-Lay out of Topeka, KS operating a Volvo VNL sleeper tractor with an Optimus Technologies system using B99 biodiesel – August 22
Schneider out of Phoenix, AZ operating an International LT with a Cummins S13 engine running on renewable diesel – August 25
Kleysen Group Ltd. out of Edmonton, AB operating a Kenworth T880 sleeper tractor with a Cummins X15N using natural gas – August 27
Mesilla Valley Transportation out of El Paso, TX operating an International LT sleeper tractor with a Cummins X15 engine running on diesel – August 29
"These fleet profiles show the innovations shaping freight’s future," said Thomas Mueller, Shell’s GM of Commercial Road Transport. "They offer insight into how fleets are cutting emissions and boosting efficiency."
Run on Less – Messy Middle will take place from September 8th through the 26th and track trucks running on a variety of fuels, including diesel, renewable diesel, biodiesel, renewable natural gas, battery electric and hydrogen fuel cell. The Run, delivered by NACFE, is made possible through sponsorships with Cummins and Shell as title sponsors, as well as a host of companies that are event and supporter sponsors including Geotab, NACFE’s official data partner for the Run.
“The Run is an enormous undertaking and we still are seeking sponsors to help us ensure the Run is a success,” Roeth says.
You can follow the Run here, and on X and visit its new Instagram and YouTube pages.
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