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Mid-Size Vans Continue to Lose Market Share

THOUSAND OAKS, CA – The mid-size van segment continues to lose market share while at the same time losing several models. In June, the mid-size van market share was just 4.4 percent of the new-vehicle retail industry, slightly more than one-half of its share in 1995.

by Staff
August 1, 2007
1 min to read


THOUSAND OAKS, CA – The mid-size van segment continues to lose market share while at the same time losing several models, according to real-time retail sales transaction data from the Power Information Network (PIN), a division of J.D. Power and Associates. In June, the mid-size van market share was just 4.4 percent of the new-vehicle retail industry, slightly more than one-half of its share in 1995.

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Market share in the segment, which includes the Dodge Caravan, Honda Odyssey, and Toyota Sienna, has dropped to just 5.3 percent of the total new-vehicle market for the first six months of 2007, down more than three percentage points from its market share of 8.5 percent in 1995.

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Mid-size van market share in June 2007 was down more than two percentage points compared with June 2006, and was two-tenths of a point less than the share for the growing mid-size crossover utility vehicle segment.

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