Cox Automotive introduced on March 2 its Cox Automotive Mobility Fleet Services (CAMFS) brand, representing its full-service fleet solutions across scheduled and unscheduled maintenance, uniting its fleet service leaders, Dickinson Fleet Services and Interstate Truck Center, under the new brand.

By operating under one unified brand, Cox Automotive Mobility Fleet Services will deliver a more complete offering of onsite, emergency mobile and shop services for light, medium and heavy-duty trucks and trailers.

“We recognize the responsibility we have to evolve and transform our business continuously to better serve our customers, team members and industry,” said Joe George, president of Cox Automotive Mobility, in a news release.

Customer-Focused Growth Strategy

Explosive growth in e-commerce, last-mile delivery, innovation and technology have changed the nature of fleets and will continue to impact the transportation future. Driven to maximize fleet uptime for its partners, CAMFS is anchored by a workforce of more than 1,100 technicians, a fleet of nearly 800 mobile trucks, and more than 25 shop facilities.

• Introducing New FleeTec Academy Locations – Focused on creating the next generation of elite technicians, CAMFS has plans to double its FleeTec Academy locations in 2022. This builds on the success of its flagship training program in Indianapolis, as well as the opening of the group’s Phoenix-based FleeTec Academy in November 2021.

• Expanding Local Market Footprint – CAMFS will continue to expand with investments focused on strengthening the company’s preventative scheduled maintenance and 24/7 emergency mobile service presence across the U.S. With its two most recent acquisitions – Mobile Fleetcare in the San Francisco Bay Area, and MobiCare in Jacksonville, Fla. – CAMFS’ coast-to-coast coverage received a significant boost in the last six months.

• Advancing the Future of Fleets – This brand evolution will accelerate fleet-focused product and technology development, working across Cox Automotive Mobility’s other business solution areas – Fleet Operations, EV Battery Solutions and Emerging Ventures. This includes service and support of commercial fleet electrification, and advanced driver assistance systems (ADAS) to further enhance driver safety and comfort.

“This is more than just a name change – our refreshed Fleet Services brand signifies the direction we are headed as a business to deliver maintenance excellence for our customers while providing best-in-class benefits and training for our world-class technicians” said Ted Coltrain, vice presidenet of operations at Cox Automotive Mobility Fleet Services, in a news release. “Day to day, our mission as the leader in scheduled and unscheduled fleet services will not change. We will continue our commitment to the safety-first and technician-centric culture we’ve developed and nurtured over the years.”

New Brand Debut at TMC 2022

CAMFS will make its industry debut at the Technology & Maintenance Council (TMC) 2022 Annual Meeting and Transportation Technology Exhibition in Orlando, Fla. March 7-10. At its exhibit (#2605), event attendees will receive a preview of the brand’s new marketing creative and truck design that will begin rolling out nationwide. In addition, Terry Rivers and Mike Dickinson will hold a live Q&A at the booth on Tuesday, March 8 at 11 a.m. ET.