J. J. Keller Reports on Greatest Pain Points for Fleet Managers
J. J. Keller Launches Virtual Reality Safety & Compliance Training
J.J. Keller & Associates has launched virtual reality training for fleets through its existing training ecosystem. The training courses focus on pre-trip inspections and other safety and compliance topics.

J.J. Keller & Associates now offers virtual reality training for multiple industries, including transportation.
Photo: J.J. Keller & Associates/Work Truck
J. J. Keller & Associates has launched virtual reality training that is now available through its J. J. Keller Training online solution. Accessible with a compatible virtual reality (VR) headset, this new training format allows learners to navigate realistic simulations of safety and compliance situations they may encounter in their jobs.
Managers Expressed in VR Training
A study conducted last year by the J. J. Keller Center for Market Insights found that 67% of managers surveyed would consider using VR training, representing significant interest and opportunity for this format.
"Giving customers a choice in format is important to us,” said J. J. Keller President and CEO Rustin Keller. “Innovating in a way that captures the learner's imagination and improves engagement is something we seek constantly. I'm really excited about this new option for trainers. One demonstration and it's clear this changes the way people learn. It's fantastic.”
Seamlessly Works with Existing Training
J. J. Keller’s VR training offers various benefits that set it apart from other VR training. Most notably, it fits seamlessly into J. J. Keller’s existing training ecosystem. Customers can enroll learners in VR courses and track their performance in the J. J. Keller Training solution alongside online E-Learning, streaming video, and classroom program formats.
Many companies that offer VR training don’t integrate it into their learning management system, making it impossible for customers who use multiple training formats to keep all their recordkeeping centralized on one platform.
Customers can also use J. J. Keller’s standard training enrollments on VR training. This is the same type of enrollment used on J. J. Keller's other training formats. There is no need to purchase any kind of special enrollment at an increased price to enroll learners in VR courses.
VR Training Offered for Fleet Topics
At launch, J. J. Keller is offering several vehicle- and fleet-specific VR training programs, which are:
Brake System: Pre-Trip Vehicle Inspection
Engine and Front Axle: Pre-Trip Vehicle Inspection
In-Vehicle: Pre-Trip Vehicle Inspection
Lights: Pre-Trip Vehicle Inspection
Walk-Around: Pre-Trip Vehicle Inspection
Road Safety Traffic Accident with Dangerous Goods
J. J. Keller will introduce new VR courses to its library regularly for these and other markets.
Key Advantages of VR Training
Other key advantages of VR training, according to J.J. Keller, include:
Improved Engagement & Retention: VR programs offer a more engaging, immersive training experience that increases the likelihood of employees applying their knowledge and skills in the “real world.”
Freedom to Fail: By navigating dangerous situations in a virtual environment, learners can make mistakes safely while still feeling as though the consequences are real.
Convenience: On-the-go or remote employees may rarely be onsite. VR training ensures employees receive the instruction they need, regardless of their location.
Cost-Effectiveness: No need to fly professional trainers in for training sessions. Virtual programs provide exceptional training while keeping costs down.
VR Headset Needed for Courses
Learners must use the J. J. Keller Virtual Reality Training Headset (PICO Neo3) to access these VR courses. The headset is available for purchase from J. J. Keller and provides everything needed to get started.
“By adding virtual reality training to our offerings, we're providing our customers with an easy way to practice scenarios in a realistic, hands-on environment,” said Lacie Callan, J. J. Keller executive vice president of technology solutions. “Whether in a confined space, working with machinery, or inspecting vehicles, virtual reality allows for self-paced learning in all types of situations that prepare employees to safety do their jobs.”
More Safety

5 Safe Driving Tips for 4th of July
To ensure that this year’s fireworks remain in the sky and not on the roadway, follow these five easy steps to remain safe on the road this year – shared directly from a truck driver.
Read More →
NSC Marks 30 Years of National Safety Month, Includes Road Safety Focus
The Staying Safe on the Roads topic is one of four weekly focuses in June as the National Safety Council observes the 30th anniversary of National Safety Month. NSC also provides insights on the need for fleets to create a safety policy.
Read More →
Fleetworthy Integrates Lytx Video Snapshots to Improve Driver Coaching
Fleetworthy’s integration of Lytx video snapshots enables fleet managers to combine visual event evidence with Safety+ risk data, helping them make faster, more informed coaching decisions without leaving the Fleetworthy platform.
Read More →
Recalls You Need to Know About in June 2026
In June 2026, what recalls might impact your fleet? Work Truck has the answers in this comprehensive overview of recent NHTSA recalls.
Read More →
J. J. Keller Safety Professional of the Year Awards Nominations Now Open
J. J. Keller & Associates is accepting nominations for the 2026 J. J. Keller Safety Professional of the Year (SPOTY) Awards. Winners will receive prize packages valued at up to $47,200.
Read More →
ASE Aligns Automotive Service Professionals Month With Spring and Fall Vehicle Maintenance Campaigns
ASE will move Automotive Service Professionals Month to April and October beginning in 2026-2027, aligning recognition with Car Care Month events.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Driver Retention: Motive Automates Driver Coaching & Driver Rewards
New automated rewards and recognition capabilities from Motive can help organizations engage drivers, reinforce positive behavior, and reduce turnover. AI Coach has also been updated to deliver personalized feedback across safety, fuel, and compliance.
Read More →
Experts Forecast Broader Impact of Wildfires in 2026
This year’s wildfire season will likely be more intense than in 2025. The 2026 wildfire forecast from AccuWeather is for fewer fires, but even more acreage will be impacted this year.
Read More →
A Walkthrough of the DataQs Process
Bad data on your carrier record can cost you. Here’s how DataQs helps fleets challenge errors before they hit CSA scores, insurance, and your bottom line.
Read More →

