NOVI, MI - Hino Trucks model 268 took home the 2010 Medium Duty Commercial Truck of the Year award,  announced April 25, during a ceremony at the American Truck Dealers (ATD) Convention & Expo,  the first time a medium-duty version of the award was given.

The award is based on innovation, design, fuel economy, driver and owner satisfaction, ease of maintenance and safety.

"All the trucks in this year's event were fine examples of the great strides the manufacturers have been making in developing new products," said ATD Chair Pamela Hall and dealer-owner of Hall Volvo, GMC, Isuzu, and Hino in Tyler, Texas. "The winners brought the best combination of new features, driver comfort and safety systems."

The judging panel consists of journalists from leading truck publications in North America.

In addition to this product achievement, two Hino dealers were nominated by their peers as "Truck Dealer of the Year." The dealers are Greg Lesher, President of Lesher Mack Sales & Service, Inc., in Lebanon, Pa., and Ron Meyering, President of M & K Quality Truck Sales in Byron Center, Mich. It is a national industry award presented by the American Truck Dealers and Heavy Duty Trucking magazine and recognizes excellence in business practices, industry leadership, civic contributions and community service.