Managing a mixed fleet of vehicles from various manufacturers is a growing challenge for today’s fleet operators, and Geotab is stepping up to provide a practical solution. With data showing that the average fleet includes vehicles from 13 different manufacturers, it’s clear that a one-size-fits-all approach to fleet management no longer cuts it.

Geotab’s open-platform telematics solution, which supports nearly 15,000 vehicle makes, models, and model years across 157 OEMs, simplifies the process by delivering real-time insights from across a fleet — regardless of the vehicle’s make or model.

“As more fleets move toward mixed operations, the need for unified data solutions grows. Customers are no longer buying from just one OEM, and fleet managers need a platform that works across them all,” said Rob Minton, associate vice president of Connected Car Business Development at Geotab. “Our open approach ensures fleets can optimize performance, streamline maintenance, and manage EVs with ease.”

Why Mixed Fleet Solutions Matter

With 75% of new vehicles sold globally in 2023 featuring OEM-embedded telematics systems, having a single platform to bring all that data together is crucial. Fleets aren’t just managing traditional vehicles anymore, they’re juggling everything from gas-powered work trucks to EVs, often from a wide range of manufacturers. 

That’s where Geotab’s platform shines, offering tools that work across various brands to improve efficiency and reduce complexity.

For example, Geotab recently partnered with Rivian to natively integrate electric vehicle data into its dashboard. The collaboration means fleet managers can track Rivian’s commercial EVs without needing additional hardware or manual configurations.

“We are pleased to offer native integration with Geotab on the upcoming release of our Rivian Commercial Van,” said Tom Solomon, senior director of B2B Growth & Business Development at Rivian. “Geotab customers will see how seamlessly their vehicle data flows into the dashboard, making EV management easier.”

Expanding OEM Partnerships

Geotab continues to build relationships with OEMs such as Volvo Cars, Volkswagen Group Info Services AG, and Rivian to ensure deeper connectivity. These partnerships provide fleet operators with actionable insights to:

• Optimize maintenance schedules and improve performance.

• Manage electric vehicles more efficiently.

• Access real-time data across mixed fleets.

For fleets looking to manage diverse vehicles and tap into valuable insights, working with a unified telematics platform like Geotab can be a game-changer. With more than 50,000 fleet customers globally, including major public sector fleets and Fortune 500 companies, the company’s expertise and partnerships with leading OEMs deliver the tools that fleet managers need to make smarter decisions, whether they’re running diesel trucks, EVs, or a mix of both.

Additionally, Geotab recently announced a collaboration with Bridgestone to create a robust fleet mobility ecosystem that leverages data insights and AI to boost efficiency, reduce emissions, and drive performance outcomes for commercial fleets.

When it comes to mixed fleets, a one-size-fits-all solution isn’t the answer. But Geotab’s evolving telematics platform shows that a one-platform-for-all solution just might be.