Work Truck Logo
MenuMENU
SearchSEARCH

Geotab Acquires Its Largest Telematics Reseller

Geotab has acquired Strategic Telecom Solutions, the largest reseller of its telematics products, in a deal announced Oct. 5.

by Staff
October 5, 2015
Geotab Acquires Its Largest Telematics Reseller

File logo

2 min to read


File logo

Geotab has acquired Strategic Telecom Solutions, the largest reseller of its telematics products, in a deal announced Oct. 5.

The acquisition will enable Geotab to offer specialized services to small and mid-size fleets; expand support to a 24/7 help desk; and provide new services such as automated HOS practices and customized tablet provisioning. Terms of the deal were not disclosed.

Ad Loading...

Geotab also plans to scale up platforms and revenue with the acquisition of STS, a 3.5-year partner of the telematics vendor. STS has been averaging 250 new customer accounts per month.

"After 3.5 years of partnering with STS, it was clear they were such an ideal match for Geotab that it was time to make the relationship permanent," said Neil Cawse, Geotab's CEO. "This acquisition not only benefits the existing customers of both companies, but also the hundreds of thousands more we expect to add over the next two years, by providing them with the world’s broadest, deepest and most innovative portfolio of telematics solutions."

With the deal, Geotab will provide new services to customers, such as automated HOS practices to help fleets reduce the challenges of staying in compliance and monitoring driver safety.

Joey Marlow, STS' CEO, called the acquisition a "perfect partnership" between the companies.

"We have built a great foundation for scalable support services, so the marriage of our sales and support model with their focus on engineering a superior product, we are going to be a dominant force in the industry," Marlow said. "This is a very exciting time for us and we cannot wait to see what the future holds."

Originally posted on Automotive Fleet

More Technology

View of a GM vehicle dash with a large infotainment screen and purple sky viewed through windshield.
Technologyby News/Media ReleaseApril 29, 2026

GM Brings Google Gemini to Millions of Vehicles

General Motors will roll out Google Gemini to model year 2022 and newer Cadillac, Chevrolet, Buick, and GMC vehicles with Google built in, meaning approximately 4 million vehicles will be eligible for the update.

Read More →
Blurred image of tradeshow with logos for NAFA and Fleetio, plus image of a first place metal and headline People's Choice Award.
Technologyby News/Media ReleaseApril 17, 2026

Fleetio Wins Innovations Showcase People’s Choice Award at NAFA’s 2026 I&E

Fleetio’s AI Service Advisor won the People’s Choice Award in the 2026 Innovations Showcase at the NAFA Fleet Management Association's 2026 Institute & Expo (I&E) this week.

Read More →
Lineup of Mack Trucks parked inside a warehouse.
Technologyby News/Media ReleaseApril 3, 2026

Mack Trucks’ Connected Services Platform Drives Measurable Uptime, Cost & Safety Results

Data from AutoSend Over-The-Air Updates, GuardDog Connect Predictive Uptime, and Tailored Service Contracts demonstrate how software and services are delivering real-world outcomes for Mack Trucks customers.

Read More →
Ad Loading...
SponsoredApril 1, 2026

Future-Proofing Fleet Tech with Modular Mounting

Technology cycles move faster than vehicle rotations. Discover how modular mounting infrastructure protects your investment and reduces fleet-wide downtime.

Read More →
SponsoredMarch 30, 2026

Improving Jobsite Safety and Uptime with Advanced Driver-Assist Technology

Safer crews. Fewer incidents. Better uptime. Learn how driver-assist technology is changing the way vocational fleets operate.

Read More →
Linxup AI chatbot displayed on smartphone with service van, representing fleet data insights and AI-powered fleet management tool
Technologyby StaffMarch 25, 2026

Linxup Launches AI Chatbot That Turns Fleet Data Into Action Plans

Linxup’s new AI chatbot helps fleet managers skip reports, ask questions in plain language, and turn data into real cost-saving action plans.

Read More →
Ad Loading...
Work Truck graphic reading “Tire Science for Fleets” over a close-up of a spinning car wheel and tire in motion blur on a red vehicle.
TechnologyCover Storyby Lauren FletcherMarch 17, 2026

What Wheels Are Actually Doing at 60 MPH | Fleet Vehicle Science Explained

Tire Science for Fleets: Neil deGrasse Tyson breaks down why the tire contact patch hits 0 mph and what that means for traction and wear.

Read More →
Faint background image of a construction truck and lower left a small black box with a blue light, logos for Work Truck and Truck Chat, and headline Motive Beacon: Helping Fleets Track Assets.
Technologyby Wayne ParhamMarch 12, 2026

Motive Beacon: Helping Fleets Track Assets

By using the Motive Mesh Network, the new Motive Beacon can provide the visibility teams need to maximize asset utilization, locate equipment across vast operations, and prevent equipment from being left behind at jobsites.

Read More →
SponsoredMarch 9, 2026

Boosting Last-Mile Fleet Uptime, Safety, and Value with AI Vehicle Inspections

AI-powered inspections are transforming last-mile fleets by replacing manual checks with highly accurate automated scans that detect defects in seconds. By giving fleet operations visibility into the daily condition of their vehicles, you can identify trends over the vehicle’s lifecycle that enable improved procurement decisions, route management, driver training and accountability.

Read More →
Ad Loading...
Geotab Build logo on blue background with construction equipment, promoting a unified platform for managing on-road fleet vehicles and off-highway construction assets.
Technologyby Lauren FletcherMarch 3, 2026

Geotab Expands Into Construction With Unified Mixed Fleet Platform

Geotab Build brings trucks, heavy equipment, and tools into one view, turning jobsite data into decision-ready insights for construction fleets.

Read More →