Holman and ISEE announced a partnership on October 12 aimed at helping commercial operations deploy and manage autonomous yard trucks at warehouses, distribution centers, manufacturing facilities, and ports.

The collaboration combines Holman's fleet management, upfitting, and robotics management services with ISEE's AI-powered autonomous driving technology. The companies plan to help customers integrate autonomous capabilities into existing yard vehicles while simplifying deployment and ongoing management.

“Robotics and industrial automation continue to transform how companies do business, boosting efficiency and reducing expenses, and yard movement is an area where many organizations can enhance operations by embracing autonomous solutions,” said Joe Foster, Vice President of Robotics, Holman. “Our partnership with ISEE, along with Holman’s strategic investment in the company, reflects our confidence in the future of autonomous yard operations and our commitment to helping customers accelerate adoption of proven automation technology. Together, we can provide customers with a simplified path to deployment, enabling them to launch faster, scale more effectively, and realize greater value from their investment with less complexity.”

Retrofitting Existing Yard Trucks for Autonomous Operations

A key component of the partnership is the ability to retrofit existing yard vehicles with ISEE's autonomous driving technology rather than requiring businesses to purchase replacement equipment.

Holman's robotics management solution combines hardware, data integration, management software, and ongoing support into a single service. The approach is intended to address several challenges associated with adopting autonomous yard equipment, including upfront costs, technical integration, and managing multiple vendors.

ISEE's autonomous driving technology is designed for congested, mixed-traffic environments where yard trucks operate alongside other vehicles, equipment, and workers. Potential applications include trailer movement and material handling at distribution centers, manufacturing plants, and port terminals.

“As autonomy moves from concept to critical infrastructure, scalability and reliability become the defining factors,” said Debbie Yu, President and Co-Founder at ISEE. “This collaboration allows us to deliver both, combining advanced AI with a proven industrial backbone. We are now positioned to deploy at scale in a way that is both capital-efficient and operationally robust.”

The companies plan to initially focus on deploying autonomous technology across existing yard vehicles while exploring factory-integrated solutions for future applications.

Holman has also made a strategic investment in ISEE as part of the collaboration. Financial terms of the investment were not disclosed in the announcement.

Want to learn more about the role of Holman Robotics? Check out this interview with Foster: