Ford Debuts F-150 Ads In College Football Playoff
Ford will launch a comprehensive marketing campaign for its aluminum-body 2015 F-150 pickup during the first-ever college football playoff on New Year's Day with TV commercials, Web episodes, radio ads, event marketing, and a mobile device campaign.
Photo courtesy of Ford.
Photo courtesy of Ford.
Ford will launch a comprehensive marketing campaign for its aluminum-body 2015 F-150 pickup during the first-ever college football playoff on New Year's Day with TV commercials, Web episodes, radio ads, event marketing, and a mobile device campaign.
The campaign coincides with the redesigned truck's arrival at Ford dealer lots and is "tailored to reach truck customers where they spend much more time than the average consumer," according to a Ford release.
The multi-platform marketing campaign will also reach out to platforms such as professional bull riding, country music, and smartphones.
Ford has redesigned the F-150 with an aluminum body that reduces as much as 700 pounds of weight and has achieved an EPA-rated fuel economy of 26 mpg highway amd 19 mpg city.
Originally posted on Automotive Fleet
More Operations
EV Fleet Reality, Ford Fathom, Robots, and Smarter Fleet Tech Lead the News
EV fleet lessons, Ford’s new Fathom electric truck, robots, manufacturing shifts, and smarter fleet technology headline this week’s Truck Chat Cheat Sheet.
Read More →
Elite 11 Semi-Finalists Announced for the 2026 Transition Trucking: Driving for Excellence Award
The 11 semi-finalists for the 2026 Transition Trucking: Driving for Excellence award have been announced. The award honors the achievements of military veterans who have transitioned into careers in the professional trucking industry.
Read More →
Are You Saying These Work Truck Company Names Correctly?
Think you know how to pronounce the biggest names in work trucks? We asked the companies themselves to settle it once and for all.
Read More →
Why Reactive Fleet Management Is Becoming Too Expensive to Sustain
Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.
Read More →
Is Your Fleet Structure Built to Scale?
As fleets grow across regions, structural inconsistencies can increase costs, limit visibility, and create operational risk. This guide helps fleet and business leaders evaluate whether their current operating model can support growth without sacrificing control or performance.
Read More →
Fleet Management Guide for Growing Field Service Fleets
As HVAC, plumbing and contractor businesses grow, fleet complexity can begin to affect technician productivity, customer response times, operating costs, and revenue. This guide helps field service leaders build a more structured approach to managing vehicles, drivers, maintenance, safety, and lifecycle decisions.
Read More →
Fleet Forward Conference Registration Opens With Plenty on Tap for Work Truck Fleets
From commercial vehicle safety and AI to benchmarking, crash costs, OEM relationships, and autonomy, this year’s Fleet Forward Conference agenda has plenty aimed at the issues work truck fleets are dealing with now and preparing for next.
Read More →
Viatec Fleet Intelligence: Turning Fleet Data into Actionable Insights
Fleet managers don't need more data, they need better answers. Viatec's new Fleet Intelligence platform connects telematics, maintenance, fuel, finance, video, and other systems to deliver actionable insights through simple, natural language queries.
Read More →
Drones, Robots, DTNA Manufacturing Moves, and Smarter Fleet Tech Lead the News
Drones, robots, major manufacturing moves, and smarter connected fleet technology headline this week’s Truck Chat Cheat Sheet.
Read More →
Motive Automations Explained: From Insight to Action
Motive Automations helps fleets turn real-time insights into immediate action. In this video, you will learn how automated workflows can notify drivers, alert maintenance teams, streamline coaching, and even use AI-powered Atlas calls to improve safety and efficiency.
Read More →