Bobit Business Media CEO Colin Sutherland has announced the formation of the Fleet Remarketing Industry Council, a new initiative aimed at uniting fleets, dealers, and solution providers to define and build long-term resale value for fleet vehicles.

“During my telematics career, I’ve seen the benefits of data-driven action, from safe trips to EV battery health,” said Sutherland. “What’s been missing is a clear process for identifying and capturing resale value at a premium. This council is designed to change that.”

Fleet-Driven Collaboration

The council will bring together stakeholders across the automotive ecosystem including fleet managers, OEMs, telematics providers, auction partners, warranty and insurance specialists, and more to:

• Shape the future of value identification.

• Define what value truly means.

• Explore ways to certify and transfer value.

• Develop resale-focused products, like extended warranties that carry over to secondary owners.

Next Steps at Fleet Forward Conference

Sutherland will serve as president of the council. An Executive Steering Committee nomination process will open after the Welcome and Information Reception at the Fleet Forward Conference on October 20, 2025. 

“Fleet remarketing is not just about selling a used vehicle; it’s about capturing, proving, and extending value across ownership cycles,” Sutherland said. “Our group will bring every stakeholder voice to the table to make that happen.”

Fleet managers who attend the reception will receive a special registration code to get involved.

How to Join

Fleets and industry partners interested in the Fleet Remarketing Industry Council can email info@fleetremarketing.org for details. Registration for the Fleet Forward Conference is now open at www.fleetforwardconference.com

In addition, nominations for the 2026 Conference of Automotive Remarketing Consignor and Remarketer of the Year Awards will open October 20, with new honors recognizing excellence in Fleet Remarketing to debut at Fleet Forward.