Extang and TruXedo Acquire Assets of BedRug from Wise Industries
OLD HICKORY, TN - THI, the parent company of Extang Corporation and TruXedo, Inc., has acquired the operating assets of BedRug from Wise Industries, Inc.
OLD HICKORY, TN - THI, the parent company of Extang Corporation and TruXedo, Inc., has acquired the operating assets of BedRug from Wise Industries, Inc. THI is the leading manufacturer of soft tonneau covers for light-duty trucks in North America and was created as an investment vehicle by Kinderhook Industries, a highly respected New York private equity firm, to pursue acquisition opportunities in the truck aftermarket.
BedRug is a manufacturer of high-end cushioned and carpeted protective liners for the bed of a pickup truck. The BedRug liner product is more durable, comfortable and versatile than a traditional drop-in or spray-on liner and is waterproof, corrosion resistant and can withstand wide temperature ranges. BedRug is well known throughout the aftermarket and is synonymous with high quality, innovative and durable bed protection for trucks and is a perfect complement to THI's strategy of acquiring leading brands in the truck aftermarket industry.
As part of this acquisition, BedRug will merge into THI's group of aftermarket companies under the management of Bill Reminder, CEO of THI, and Kelly Kneifl, COO of THI, and will continue to lay the foundation for further expansion into the next generation of truck and other related product categories. THI will strive to leverage the best practices and operational strengths of Extang, TruXedo and BedRug, while retaining the creativity, innovation and commitment to quality that these three brands were built on.
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