HERNDON, VA - The all-new 2011 Audi A8 luxury performance sedan took top honors in the EyesOn Design awards at the North American International Auto Show.

The next generation of the Audi flagship won in the best production vehicle design debut category. The auto show in Detroit was its initial appearance at a world auto show, following its global unveiling in Miami last November. The 2011 A8 flagship sedan will be available at Audi U.S. dealers in fall 2010, marking a new level of progressive sophistication for the most sophisticated Audi nameplate.

The EyesOn Design jury consists of a diverse and international group of automotive and industrial designers, whose votes were tabulated by the accounting firm KPMG.

The new flagship demonstrates the brand's engineering excellence with its light aluminum body, its powerful and highly efficient engines, the further improved MMI operating system, new driver assistance systems, the full LED headlights and an elegant interior with a craftsman's level of workmanship.

With all this technology the new Audi A8 offers the perfect synthesis of dynamics, perfection in design, workmanship and pioneering efficiency.

"The new Audi A8 is the sportiest sedan in its segment," says Rupert Stadler, chairman of the Board of Management of AUDI AG. "It combines numerous functions in a new and intelligent way. And it's unmatched in the stylistic elements and impression of the interior."

For more information or images of the all-new 2011 A8 image gallery, including images of Audi and Lamborghini Design Head Wolfgang Egger accepting the award, please go to AudiUSANews.com. For more information on EyesOn Design, please visit http://www.eyeson.org.