George’s Chicken, the fully integrated poultry company headquartered in Springdale, Ark., has improved its routing of its medium-duty truck fleet for live order volumes with additional routing software purchased from Paragon Software Systems, Inc., a provider of vehicle routing and scheduling optimization solutions.

“We chose Paragon Software because of its flexibility which makes it easier to integrate with our home-grown office systems and allows us to automate the transportation planning process,” said Jeff Overstreet, director of transportation, George’s, Inc. “As we sell fresh poultry products that must sell out every day, we have been able to customize the Paragon system so that we can put loads of chicken up for auction on a spot sale, allowing us to sell all the chickens for that day and to maximize truck payloads."

Future usage planned for the Paragon software is to create management reports that will help George’s with carrier performance management. “We use a variety of outsourced carriers in our Western Division and want to be able to rate their on-time performance and better understand costs. With Paragon’s Management Reporting capabilities, we will be able to select the best performing carriers to meet our customers’ needs,” Overstreet added.