Safety is the priority for fleet managers, according to new insights from Geotab Inc. The company revealed the most common prompts submitted to its Generative AI assistant, Geotab Ace, since the launch of its early adopter program in May 2024.

Top five prompts from fleet managers over the past 12 months include:

• Who are my safest drivers?

• Which drivers have the most improved safety record?

• Which drivers speed the most?

• What were my least utilized vehicles last month?

• List all devices not communicating

These questions show that safety remains the focus, but also highlight a growing trend toward coaching and positive reinforcement. Managers are not just identifying risk but tracking progress, looking at who’s improving and creating feedback loops that support safer driving habits.

Over 100 companies joined the early adopter program at launch. Today, more than 1,500 companies are using Geotab Ace to process large volumes of telematics data and get faster insights.

“With Geotab Ace, we’re seeing practical, immediate gains in productivity and insight,” said Mike Branch, Geotab Vice President Data & Analytics. “What’s striking is the quality of prompts, fleet managers are asking smart, targeted questions, and they’re doing it confidently. That’s only possible because Geotab Ace is built on a trusted, structured data foundation.”

Branch added, “It’s not about replacing people; but rather equipping teams with better tools.” He also emphasized how encouraging it is to see managers using GenAI to improve both safety and driver wellbeing. “They’re asking not just who’s underperforming, but who’s improving, and that shows a real shift toward a supportive, coaching-based approach.”

Fleet Questions Go Deeper Than Surface-Level Stats

While many prompts focus on daily operations, some fleet managers are using Ace to run complex, multi-part queries that combine logic, data conditions, and formatting requirements. 

Examples include:

• Provide: total engine hours, idle hours, average fuel cost, and gallons/hour during idling — for all trucks

• Show seatbelt violations that occurred while vehicles were over 30 mph

• Calculate November 2024 utilization per vehicle (driven >25 km/day = utilized). Return: Asset name, Days driven, Total days, Utilization %

• Find zone visits to “Zone X” that lasted more than 15 minutes in the last week

• Show dwell time in “[zone name]” ignoring departures under 15 minutes. Return: Vehicle name, date, enter/exit time, dwell time (EST, hh:mm)

These aren’t simple reports. Traditionally, they would take hours to pull and format manually. Now, managers are asking once and getting actionable insights in seconds, without writing a single line of code.

This increased confidence in using AI tools ties into broader industry trends. A recent Geotab survey showed that 68% of North American drivers and 69% of European drivers support new technology that helps improve their driving performance.

Data Privacy and Trust Still Front and Center

Geotab Ace operates within Geotab’s own secure environment, keeping user data protected. The company also released its Responsible AI Guide to provide transparency into how the model was developed, and how risks were addressed and mitigated.

For more information about Geotab Ace or to learn about the Early Adopters Program, visit www.geotab.com/ace.