Work Truck Solutions Gets Investment from Rubicon Technology Partners
Rubicon’s investment will further accelerate Work Truck Solutions' product initiatives, strengthening relationships with OEMs, upfitters, and dealerships, and helping all stakeholders drive growth and profitability.

Work Truck Solutions remains committed to its leadership role in the commercial vehicle market by delivering the same thoughtful software, consultative service and tailored partnerships that the market has come to expect.
Photo: Work Truck | Work Truck Solutions
Work Truck Solutions, a software provider for the commercial vehicle industry, has secured a strategic majority investment from Rubicon Technology Partners, a private equity firm based in Boulder, Colorado, that is focused exclusively on investing in and growing software companies.
Kathryn Schifferle, Founder and Chief Vision Officer, commented, “I founded Work Truck Solutions to solve big challenges in the commercial vehicle industry by providing technology for dealers and their entire supply chain to better serve their business customers. Due to the increasing focus on this critical ecosystem, we sought the right partner to help us further scale our solutions. We are very excited to have found Rubicon, who will provide experience, resources, and additional enthusiasm to continue building on the foundation we’ve established.”
Work Truck Solutions remains committed to its leadership role in the commercial vehicle market by delivering the same thoughtful software, consultative service and tailored partnerships that the market has come to expect. Rubicon’s investment will further accelerate product initiatives, strengthening relationships with OEMs, upfitters, and dealerships, and helping all stakeholders drive growth and profitability.
Echoing Schifferle’s sentiments, Work Truck Solutions CEO Aaron Johnson said, “We’re extremely proud of what we’ve built over the past 12 years and are confident this new chapter will enable us to accelerate our growth, in both product and team. Rubicon brings a highly experienced team, substantial financial resources, and operational capabilities to the partnership. What an exciting time with a very bright future, not only for our company, but also for our customers.”
“From our first introduction to Kathryn, Aaron, and the team, it quickly became clear why they are regarded as pacesetters in the commercial vehicle ecosystem,” said Ben Falloon, Principal at Rubicon. “The world’s largest automotive manufacturers, upfitters, and dealerships have entrusted their commercial vehicle business with Work Truck Solutions, which is a testament to both their unique value proposition in the market today, and also their forward-looking product vision. We couldn’t be more excited to partner with the entire Work Truck Solutions team on this next phase of growth.”
Presidio Technology Partners, LLC served as the exclusive financial advisor to Work Truck Solutions.
More Operations

A buyer's guide to fleet management software in 2027
Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.
Read More →
How to Build a Lasting Fleet Career by Staying Curious and Connected
Tina Kourakos never planned on a career in fleet. More than 30 years later, she says curiosity, strong relationships, and a willingness to keep learning helped turn an unexpected assignment into a career spanning fleet management and OEM leadership.
Read More →
Think You Know Trucks? Take Our 19-Question Fleet Trivia Challenge
From chicken lights to diesel engines and trucking history, test your knowledge with 19 questions from the 2026 Work Truck Exchange and Heavy Duty Trucking Exchange.
Read More →From Our Partners
Basic Tracking vs Next Generation Fleet Technology
Sponsored by AT&T Business

5 Facts Every Fleet Manager Should Know About Embedded Telematics
Sponsored by Stellantis/Mobilisights

How AI Video Telematics Boosts Driver Safety and Helps to Avoid Unnecessary Costs
Sponsored by Verizon Connect

Charting the 8 Bottom-Line Benefits of Workforce Optimization
Sponsored by Verizon Connect


Where’s My Truck: Inside the Fleet Logistics Work Nobody Sees
Shades of Fleet video thumbnail featuring Lauren Fletcher beside the text “The People Behind the Process, Keeping Fleets Moving,” with fleet vehicles and logistics imagery in the background.
Read More →
Work Truck Seeks Fleet and Industry Insights on 2026 Trends and 2027 Forecasts
Work Truck is seeking insights from fleet leaders and industry partners on the trends that shaped 2026 and what commercial fleets should prepare for in 2027. Participate today!
Read More →
It's 10 p.m... Do You Know Who Has Access to Your Fleet?
Preventing cargo theft requires investment in technology, operational processes, and employee training. In an industry with tight margins, it can be difficult to justify investments whose value is measured by incidents that might never occur.
Read More →
GeoFencing Adds to Your Truck Security Arsenal
Geofencing is a familiar fleet tool today, but its early adoption marked a major shift in vehicle tracking, route monitoring, and the debate over employee privacy.
Read More →
Truckers’ Strike Rumors, New GM Engines, and Hidden Idling Costs Lead This Week’s News
Truckers’ strike rumors, GM’s new 2027 engines, hidden idling costs, racing lessons, IRP rules, and more headline this week’s Truck Chat Weekly Cheat Sheet.
Read More →
Shades of Fleet Wants to Hear From You About Building a Culture of Care
Fleet leaders, we want to hear from you. Share how empathy, trust, and creating space for people can strengthen your team, improve performance, and support retention.
Read More →
What Racing Can Teach Work Truck Fleets About the Work Nobody Sees
Race car driver and mechanical engineer Isaac Johnson shares practical lessons on preparation, relationships, setbacks, and building teams that perform when it counts.
Read More →
