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REE Collaborates with Geotab for Fleet Data Analytics

REE’s sharing of real-time data with Geotab’s platform aims to allow fleet operators to view, analyze and act upon these insights both via the GO device and server-to-server connectivity.

REE electric vehicle with Geotab GO9 devices inset

As fleet demands evolve, REE and Geotab’s combined expertise will continue to expand the possibilities of data-driven management.

Photo: Work Truck | REE Automotive | Geotab

3 min to read


REE Automotive Ltd., an automotive technology company and provider of full by-wire electric trucks and platforms, announced a collaboration with Geotab, a provider of telematics and fleet management solutions. 

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Through this collaboration, North American fleets purchasing REE’s SDV trucks will have access to Geotab’s data-driven intelligence that gives fleet operators actionable insights to help optimize fleet performance. The integration of REEai Cloud to the Geotab network enables fleets to monitor REE’s SDVs and other vehicles seamlessly, while significantly enhancing the cache of data quality and volume. 

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This collaboration provides added visibility, strengthening the Geotab offering and streamlines the process for fleets to incorporate REE’s SDVs into their existing operations.

Enhancing Fleet Intelligence with Seamless Telematics Integration

Geotab has long been recognized for its expertise in capturing essential, near real-time data through its compact, plug-and-play GO platform, which provides fleet operators with GPS data and telematics data driven insights. 

Through this compact device, Geotab processes essential fleet data such as speed, range, and other metrics, sending it directly to the cloud to support fleet optimization. With REE’s integration of data, fleets benefit from improved, near real-time actionable insights on both vehicle performance and condition, enabling seamless software updates and facilitating advanced customization options.

“We are always listening to our customers, and this collaboration exemplifies how we deliver beyond their expectations,” said Tali Miller, Chief Business Officer of REE. “By integrating Geotab’s industry-leading telematics with data generated from REEai Cloud, we’re equipping our fleet operators with the information they need in real time to enable smarter, data-driven decisions that maximize uptime and reduce costs. We’re providing a full-package solution that helps fleets easily transition for the future.”

REE and Geotab’s collaboration is aimed to provide a solution that meets the needs of modern fleet operators and benefits all stakeholders. REE’s sharing of real-time data with Geotab’s platform aims to allow fleet operators to view, analyze and act upon these insights both via the GO device and server-to-server connectivity. 

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The integration aligns with fleet operators' existing systems, enabling customers to gain in-depth analysis of vehicle efficiency without additional complexity.

“At Geotab, our priority is helping customers unlock the full potential of their data to make informed, strategic decisions to run their business. By providing Geotab telematics to REE’s vehicle platform, we’re providing our mutual fleet customers with a seamless way to access and act on critical information. It’s about making data work smarter — helping fleet operators enhance efficiency, reduce costs, and stay ahead in an evolving industry,” said Rob Minton, Associate Vice President of Connected Car at Geotab.

As fleet demands evolve, REE and Geotab’s combined expertise will continue to expand the possibilities of data-driven management. Customers can expect an increasingly powerful set of tools to manage their fleets, from simple data monitoring to advanced diagnostics and proactive maintenance solutions.

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