Netradyne: Distracted Driving & Multitasking in Commercial Fleets

Netradyne, an SaaS provider of artificial intelligence and edge computing solutions focused on safety and driver coaching for commercial fleets, unveiled new distracted driving findings from commercial and non-commercial drivers sharing the roads.

April was Distracted Driving Awareness Month, and Netradyne noted that non-commercial and commercial drivers must prioritize road safety.

To better understand distracted driving habits and how technology can help prevent them, Netradyne collected data from its commercial carrier customers. The survey fieldwork took place from April 17-19, 2023.

Commercial driver findings include: 

• Whether commercial fleet drivers are more likely to text on their smartphone versus raise it to their ear for a call.
• The percentage of drivers who stop looking at their cell phones following an in-cab notification.
• The percentage drop in distracted driving within 12 weeks following the adoption of fleet safety technology (hint, it’s remarkably high.)

Digging into Netradyne's Commercial Vehicle Research Findings

Results of the survey pointed to comfortability with multitasking while behind the wheel of a personal vehicle despite consequences like physical injury, financial costs, property damage, and legal repercussions.

Data gleaned from Netradyne’s customers highlight fleet safety technology's impact on curbing bad driving behavior, reporting that its customers experiencing a 96% reduction in distracted driving accidents.

How Commercial Drivers Size Up Against Distracted Driving: 

• Netradyne’s fleet safety technology is changing how commercial fleets manage their drivers. According to reports, it has reduced driver distraction by 90% in fewer than 12 weeks is helping to make roads safer for everyone.
• Netradyne helps eliminate risk and keep this percentage low by helping safety managers identify distractions, implement policies, and monitor compliance with policies once put in place. 6% of accidents recorded on vehicles with Netradyne's cameras were caused by driver distraction. 
• Following an in-cab notification, 42% of drivers will stop looking at their cell phones. Real-time alerts and reminders are an effective way to reduce distracted driving and ensure drivers of commercial vehicles stay focused on the road. 
• Netradyne data indicates that drivers are six times more likely to look at or text on their smartphone rather than raise their smartphone to their ears for a call.
• Netradyne fleets in the "government industry" are five times less distracted than the "retail" industry.

“Our energy towards ending distracted driving cannot be limited to April. For non-commercial and commercial drivers, it needs to be reflected in every decision made on the road,” said Barrett Young, CMO of Netradyne. “Regarding commercial carriers, the role Netradyne plays in curbing bad driving behavior speaks for itself. With our technology, distracted driving is no longer something safety managers and truckers are powerless to address, and all drivers on the road stand to benefit from its continued adoption.”