GMC is teaming up with leading livestream shopping platform NTWRK for a full Day of Drops on October 20th. The partnership is to celebrate the reveal of its new all-electric vehicle, the first-ever Sierra EV.

The Day of Drops will include six curated products from NTWRK, all powered by GMC.

"The Sierra EV is a bold play in GMC’s growing electric-vehicle portfolio, and we’re happy to be a part of their electric revolution. NTWRK is very passionate about a zero-emissions future, so this is the exact thing we can support and champion as we all work together toward an all-electric future," NTWRK CEO Aaron Levant says.

“The Sierra EV is the newest addition to GMC’s electric revolution, which began with the GMC HUMMER EV supertruck,” said Molly Peck, vice president of Buick and GMC marketing. “This collaboration with NTWRK celebrates the next chapter of the Sierra franchise, bringing forward premium talent and products that enhance the reveal of the first-ever Sierra EV.”  

NTWRK and GMC's Day of Drops

Additionally, American professional ice hockey center for the NHL’s Toronto Maple Leafs, Auston Matthews, will present the “Convertible Traveler Garment Bag.”

It’s a bag for those who have affinity for luxury, fashion, lifestyle and travel. Matthews helped put his spin on this premium quality product that’s functional and transforms travel through tasteful design. Four bags will drop on NTWRK, each costing $340. Fans will have the opportunity to purchase these custom bags.

“I’m excited to be collaborating with GMC and NTWRK on this exclusive garment bag, it is a great way to travel in style,” said Auston Matthews.

NTWRK’s Day of Drops will also include a variety of products such as art and collectibles.

Other creators involved include Hoop Dream Studios, a curated BE@RBICKS drop, and a luxury art drop featuring designers such as HAROSHI, Cristina Martinez, MATT SENNA, and more. 

The Day of Drops will culminate in a special live episode, where GMC will reveal the first-ever Sierra EV at 5:00pm ET on October 20th.

GMC also has several updating Sierra models dropping in 2024. These include the Sierra Heavy Duty and HD Denali Ultimate. Both will sport upgraded interiors and exteriors. You can read more about them here.