Imaginnovate appointed Kyler Ford as a senior advisor to provide long-term strategic guidance to its new Logistics Studio business unit.

Ford has spent a decade in freight technology uncovering technology gaps within the transportation and logistics industry. 

“Kyler is a leader in marketing logistics and transportation technology,” said Krishna Vattipalli, Imaginnovate CEO. "With his industry knowledge, he looks to help identify consistent pain points that Logistics Studio solves for brokers, carriers and 3PL's."

Imaginnovate said Ford would act as an advisor as needed while retaining his executive position at Trucker Tools. 

Trucker Tools provides load tracking and freight matching for the trucking industry. Imaginnovate customizes end-to-end automation platforms for operators in the logistics and transport sector.

“Imaginnovate, through its Logistics Studio, has the ability to provide support to an underserved market that requires a great deal of technology customization but doesn’t always have the resources to act," Ford said. “Logistics Studio provides people to leverage technology instead of head count. It doesn’t replace people, it empowers them to do more.”

After a decade in sales and business development management, Ford said he foresees consolidation in the logistics market.

"I've spent significant time meeting with many of the top transportation and logistics companies throughout North America," said Ford. "It is clear that both asset and non-asset companies could greatly benefit from the flexibility that Imaginovate can provide through Logistics Studio."