Work Truck Logo
MenuMENU
SearchSEARCH

Real Truck Launches 'Get Outdoors' Campaign

The off-roading event kicks off RealTruck's new "In The Real" campaign which encourages people to get outside and enjoy themselves outdoors.

Real Truck Launches 'Get Outdoors' Campaign

RealTruck's message is about delivering the fun of off-roading adventures and rewarding people for pursuing them.

Photo: RealTruck

2 min to read


Online truck parts and accessories retailer, RealTruck, is celebrating National Get Outdoors Day on June 11 with an outdoor experience in which one lucky off-road enthusiast will win $10,000 in "Off-The-Grid Coin" to spend on RealTruck products at realtruck.com.

Ten additional winners will receive a digital code redeemable for $500 in RealTruck product. The off-roading event kicks off RealTruck's new "In The Real" campaign which encourages people to get outside and enjoy themselves outdoors.

Ad Loading...

"At RealTruck we want to inspire people to get off their screens and get out 'In The Real' on National Get Outdoors Day," said Tony Ambroza, chief growth officer. "By gearing up, getting up and going after it, you can win Off-The-Grid Coin to upgrade your ride."

A physical replica of the Off-The-Grid Coin will be placed in a remote location somewhere in the United States. RealTruck will post hints on its social accounts as well as to its website beginning on June 3 and will drop the actual coordinates with its event partner, the onX Offroad app, on June 11.

RealTruck's message is about delivering the fun of off-roading adventures and rewarding people for pursuing them, according to Ambroza.

Downloading the onX Offroad app is the only way contestants will be able to find coordinates leading to the Off-The-Grid Coin location. Additionally, all participants will get a free month-long membership when they sign up for the app. The onX Offroad app is a pioneer in off-pavement adventure navigation. A leader in off-road maps and GPS technology, the app is built for off-roaders and by off-roaders. It immerses users in a world of possibilities–including motorized trails, OHV areas, and thousands of recreation points like trailheads and campgrounds.

"onX Offroad is excited to partner with Real Truck, challenging off-roaders to get off the pavement and explore new landscapes this season," said onX Offroad General Manager Rory Edwards. "With 615,000+ miles of motorized trails, 852 million acres of public land, and reliable maps that work without cell service, the onX Offroad app is the perfect tool to help contest participants find the Off-The-Grid Coin and bring their summer adventures to life."

Ad Loading...

For more information on how to participate in the contest, visit RealTruck.

More Operations

Promotional graphic for Work Truck TruckChat’s “Shades of Fleet: Pride in Motion” series featuring a close-up of a moving truck tire on a highway at sunset, bold white lettering, and subtle rainbow motion graphics on the right side.
Operationsby Lauren FletcherMay 22, 2026

Work Truck Seeks Industry Voices for ‘Shades of Fleet: Pride in Motion’

Share your story in Work Truck’s new “Shades of Fleet” video series, spotlighting real voices, experiences, and perspectives across fleet.

Read More →
An infographic from Verisk’s CargoNet shows cargo theft trends for Memorial Day weekend, including 221 reported incidents, the top-targeted states, common theft locations, commodity types, and an estimated total loss value exceeding $27 million.
OperationsMay 22, 2026

Verisk CargoNet Warns of Selective Cargo Theft Targeting During Memorial Day Period 2026

Verisk CargoNet analysts are observing a broader shift in cargo theft behavior and expect elevated holiday theft risk during the Memorial Day period, which runs through next Wednesday, May 27.

Read More →
Shades of Fleet Veterans in Fleet graphic with American flags and Work Truck branding highlighting military veterans’ impact on fleet leadership and operations
Operationsby Lauren FletcherMay 19, 2026

Call for Voices: Inviting Veterans in Fleet to Share Their Stories

Veterans in fleet, it's your turn! share how military experience shapes leadership, discipline, and real-world decision-making across today’s operations.

Read More →
Ad Loading...
Lauren Fletcher poses beside a bold “Truck Chat Weekly Cheat Sheet” graphic featuring this week’s topics: reliability, rising fleet salaries, and right-sized engines against a moving truck background.
Operationsby Lauren FletcherMay 18, 2026

Fleet Reliability, Rising Salaries, and Right-Sized Engines | Weekly Cheat Sheet

Fleet manager salaries, truck reliability, Cummins’ X10 engine, GM Fleet vans, diesel trends, and more in this week’s Truck Chat recap.

Read More →
Podcast thumbnail for The Chatty Chassis with Lauren Fletcher featuring the headline “Fleet Doesn’t Really Retire. It Rewires.” alongside a desk scene with a coffee mug reading “Not Retired. Rewired.”, fleet truck photos, and a notebook listing experience, perspective, purpose, and staying in the game.
OperationsMay 13, 2026

Fleet Doesn’t Really Retire: It Rewires.

Fleet professionals don’t really retire. They rewire. A look at why fleet experience, mentorship, and purpose never fully leave the industry.

Read More →
Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.
SponsoredMay 13, 2026

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Read More →
Ad Loading...
Lessons that last with Carl Nelson on a historical backround
Operationsby Lauren FletcherMay 12, 2026

What One 40-Year Fleet Career Can Teach You Today

What can a 40-year fleet career teach you today Learn practical lessons on leadership, drivers, and decision-making from Carl Nelson’s experience

Read More →
Lauren Fletcher poses beside a bold “Truck Chat Weekly Cheat Sheet” graphic featuring headlines about AI, technician insights, and fleet industry changes against a moving truck background.
Operationsby Lauren FletcherMay 11, 2026

Why Human Storytelling Still Wins, Plus AI and Fleet Shifts | Weekly Cheat Sheet

AI in fleet, technician realities, diesel trends, GM Fleet vans, and the end of the International CV Series in this week’s Truck Chat recap.

Read More →
Graphic for a Work Truck feature article titled “Everyone Thinks They’re a Fleet Manager.” The image shows bold white and red typography beside a notebook labeled “Fleet Reality” with checklist items including control costs, reduce downtime, manage risk, and keep people moving, surrounded by charts, a calculator, and office workspace materials.
Operationsby Lauren FletcherMay 8, 2026

Everyone Thinks They’re a Fleet Manager

From oil changes to procurement decisions, fleet work is often underestimated by the very people who depend on it most. Bob Stanton makes the case for why communication, not just technical expertise, is one of the most important leadership skills in fleet.

Read More →
Ad Loading...
Graphic announcing a Daimler Truck North America leadership update featuring President and CEO John O’Leary smiling with arms crossed against a blue background, alongside Work Truck branding and title text.
OperationsMay 8, 2026

Daimler Truck Extends O’Leary’s Leadership of DTNA Through 2028

Daimler Truck Holding AG has reappointed John O’Leary to lead DTNA as president and CEO through the end of 2028. He first assumed the role in 2021.

Read More →