FULLERTON, CA - Yokohama Tire Corporation announced the launch of a new Website based on the company's loyalty program, the Yokohama ADVANTAGE Associate Dealer Program. The ADVANTAGE Online Website monitors program earnings for consumer and commercial associate dealers including cash rewards, travel incentives and full marketing support from showroom displays to outdoor signage.

"Our number one goal is to support our dealers and help grow their business," said Dan King, Yokohama vice president, sales and marketing. "ADVANTAGE Online offers our dealers - both consumer and commercial - powerful, at-a-glance resource for their quarterly and annual progress. An array of metrics is made instantly available, including Performance Snapshot, Rewards History and Co-Op Advertising Funds."

The Performance Snapshot is a complete, customized dashboard view of a dealer's business as it relates to their ADVANTAGE earnings. This is broken down into three categories:

• Past Performance:  Provides immediate access to the dealer's tier-level attainment for each quarter that has closed in the current year.

• Current Quarter Progress:  Includes results from each month and allows dealers to see how many units are needed for purchase to reach the next tier.

• Annual Projections:  Calculates what the current purchasing trend can yield in terms of annual payouts.

With a few clicks, dealers can learn detailed information about their rewards. The Rewards History provides data on past years, types of rewards earned and total earnings.  Meanwhile, the Co-Op Fund balance instantly shows how much the dealer has available for use in advertising.

"The ADVANTAGE Online program demonstrates our commitment to the success of our tire dealers," said King. "Their benefits grow as their business with Yokohama grows."

Celebrating its 40th anniversary in the United States, Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company's complete product line includes the dB Super E-spec - the world's first tire to use orange oil to reduce petroleum - as well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama's extensive product line, visit www.yokohamatire.com.

Yokohama is a strong supporter of the tire care and safety guidelines established by the Rubber Manufacturers Association and the National Highway Transportation and Safety Administration. Details can be found at the "Tire Safety" section at www.yokohamatire.com.