Work Truck Solutions has announced the introduction of Private Offer capabilities to help dealerships market specific commercial vehicles during the current inventory crisis, while also maximizing bottom line revenue opportunities.

“With work truck inventory being in such short supply, but demand still being very high, our aim was to develop additional tools to assist commercial vehicle dealerships,” said Kathryn Schifferle, Work Truck Solutions CEO.

Private Offer enables Work Truck Solutions customers to mark specific commercial inventory as ‘available’ only to those business buyers whom they choose, such as those receiving an exclusive email offer. This helps zero in on a subset of potential customers, similar to private auctions where only specific buyers have access. It also provides the ability to presell vehicles, such as a chassis that is in the process of being upfitted while not on a dealer’s lot.

Combining the Private Offer tool with other Work Truck Solutions offerings, such as the BusinessBuilder social media service, Communicator email solution, or Commercial CRM capabilities, dealerships can be selective when promoting work trucks, SUVs, and vans to specific audiences.