NTEA has announced that Jeffrey Gitomer will be the keynote speaker at The Work Truck Show 2019. Gitomer will discuss the difference between loyalty and satisfaction, encouraging each member of the audience to rise above industry challenges, maintain a reputation of trust, and find personal satisfaction in a job well-done.

His keynote address takes place Thursday, March 7, as part of President’s Breakfast.

The Work Truck Show 2019 runs March 5-8 at the Indiana Convention Center in Indianapolis. Sessions begin March 5, and the exhibit hall is open March 6-8.

Known as King of Sales, Gitomer is the author of The New York Times Best Sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. Most of his books have been best sellers on amazon.com, appearing on major best-seller lists more than 500 times with millions of copies sold worldwide.

In addition to writing books, Gitomer gives seminars, runs annual sales meetings, and conducts training programs on selling, trust, customer loyalty and personal development. His customers include Coca-Cola, Caterpillar, BMW, Verizon Wireless, Hilton Hotels & Resorts, General Motors, Enterprise Rent-A-Car, IBM, Comcast, Time Warner Cable, Liberty Mutual, Wells Fargo, Blue Cross Blue Shield, Northwestern Mutual, MetLife, and The New York Post.

In addition, online registration and housing for The Work Truck Show 2019 are open at worktruckweek.com.

The Work Truck Show — one of the top 100 trade shows in the U.S. — offers industry professionals the chance to see the latest commercial vehicle products, choose from dozens of training courses and gain access to engineering representatives from hundreds of exhibiting companies. Attendees can interact with thousands of industry peers, set up meetings with current suppliers or customers, find solutions to resolve technical issues, and network at special events and receptions.