Winter Equipment, provider of municipal snow and ice management products, announced Brian Liederbach as vice president of sales. 

In the position, Liederbach is responsible for representing Winter Equipment and its brands throughout the United States, supporting and cultivating close relationships with the current customer base, while exposing customers to a wider range of products. He will also develop a strategic sales direction for prospects in the contractor market.

Bringing more than 20 years of sales experience to the position, Leiderbach held the positions of North American sales manager and worldwide product manager at nVent (ERICO), as well as software sales manager at Arrow Electronics and territory sales manager at Pentagon Engineering Corporation.

“Brian is a strong sales professional with success in customer-focused business environments,” said Kent Winter, founder and CEO of Winter Equipment. “We are happy to welcome Brian to the Winter family and are confident his proven sales experience will impact Winter’s bottom line.”