Texas horticultural specialist Weatherford Farms has installed Paragon Software Systems, Inc.’s transportation routing product. The third-generation, family-owned business uses the transportation management solution to dynamically route daily deliveries to grocery stores, interior plantscapers, garden centers, and local florists throughout the Houston area. The software replaces hours of complex manual planning and produces the routes and schedules in minutes, saving time and maximizing vehicle loading across the Weatherford fleet, according to Paragon.

“Manual planning was demanding and we were relying on the knowledge and experience of the drivers. It was clear to me that we could improve efficiencies significantly by using logistics software. For an operation of our size, Paragon provides an ideal solution that is both flexible and cost effective. Other solutions were too complicated and expensive or they lacked the sophistication we needed to include delivery time constraints and the various sizes and shapes of the plants,” said Bridget Weatherford, who is co-owner of Weatherford Farms, together with Jack Weatherford, company president, and Janette Oxley, vice president.

Weatherford Farms has a fleet of delivery vehicles that service a 150-mile radius of Houston.