SAN DIEGO – WD-40 Company is asking automotive experts to join its new informal advisory board, the WD-40 VOICE, to let their voices be heard and help shape the future of its products.

Selected members will provide ongoing feedback about products, be the first to see the latest innovations, hear up-to-date company and product news, and be encouraged to share opinions and insights via the WD-40 Fan Club, blogs and other social media platforms. Those interested can sign up at WD40.com/WD40VOICE.

“We’re looking forward to the open discussions and honest feedback we receive from some of our most active end-users,” said Tim Lesmeister, vice president of marketing at WD-40 Company. “Some of our most important innovations have come from our fans’ feedback, so when the WD-40 VOICE speaks, we will listen.”

The WD-40 VOICE is an extension of the WD-40 Fan Club, which was first introduced for WD-40 Multi-Use Product in 2001 after its 2,000 Uses Sweepstakes received more than 300,000 entries. The campaign asked consumers to share their favorite uses, which included uses that had been passed down for generations. Since then, the WD-40 Fan Club has become an interactive social network of more than 115,000 members sharing their favorite WD-40 Multi-Use Product uses, tips, photos and videos. The WD-40 Fan Club is also a platform for trade professionals and enthusiasts to learn from one another and participate in exclusive contests and promotions. To join the WD-40 FanClub, visit MyWD40.com.