WD-40 and Foose Design Partner on Ford F-150 for Charity
WD-40 Company and Foose Design have teamed up again to design a Ford F-150 for charity.
WD-40 Company and Foose Design have teamed up again to design a Ford F-150 for charity.
Through a partnership with the Alex Xydias Center for Automotive Arts, the companies will have leading SEMA manufacturers working alongside underprivileged teens and young adults to install parts and equipment on the Foose-inspired vehicle, dubbed the WD-40/SEMA Cares Foose Ford F-150. All work for the build program will be done at the recently built SEMA Garage in Diamond Bar, Calif., a facility that allows SEMA member companies to test and prototype parts, try its 3D modeling and printing, and use its full-scale photo studio, among other things. The completed truck will eventually be put up for raffle, with all of the proceeds going to three SEMA Cares children’s charities.
Instead of being auctioned like previous WD-40/SEMA Cares vehicles, the enhanced 2013 Ford F-150 Lariat will be raffled off to one lucky winner in the spring of 2014. Raffle tickets cost $50. Proceeds from the raffled vehicle will benefit three SEMA Cares charities – the SEMA Memorial Scholarship Fund, which is dedicated to fostering the next generation of automotive leaders and innovators; Childhelp, an organization that provides services to abused and neglected children; and Victory Junction, an organization that provides life-changing camping experiences to special needs and chronically ill children.
This is the sixth vehicle WD-40 Company and SEMA Cares have teamed up to build and the fourth vehicle Chip Foose has designed with them. To date, WD-40/SEMA Cares vehicles have raised more than $575,000 for SEMA Cares charities.
More Operations

Teletrac Navman Hires SVP of Operations & Enterprise Transformation
Teletrac Navman has appointed Alan Wiessbrod to its senior leadership team as senior vice president, operations and enterprise transformation. The company said he has a strong track record of delivering profitable growth and operational excellence.
Read More →
2027 GM Trucks, Technician Retention, and Fleet Lessons Lead This Week’s News
New GM pickups, technician retention, fleet leadership lessons, winter equipment, and more headline this week’s Truck Chat Weekly Cheat Sheet.
Read More →
Family Ties Inside the Fleet Families Building Careers Across Generations
Three fleet families share what it really takes to work together, learn across generations, and keep business from following them home.
Read More →From Our Partners

Shades of Fleet Call for Voices: Fleet's Hidden Heroes
Fleet’s hidden heroes are often the ones keeping everything moving behind the scenes. September’s Shades of Fleet is looking for dispatchers, coordinators, parts specialists, and other support pros to share their stories.
Read More →
Truck Centers, Inc. Celebrates National Truck Driver Appreciation Week with $1,000 Fuel Card Giveaways
During National Truck Driver Appreciation Week, Truck Centers, Inc. is offering customers a chance to fuel up for free. Customers at all Truck Centers locations can enter to win one of four $1,000 fuel cards from Sept. 14 - 18.
Read More →
Fleet Guides, AI Time-Savers, Truck Tariffs & Fuel Strategy Lead the News
This week’s Truck Chat Cheat Sheet covers new fleet vehicle guides, practical AI use cases, U.S.-Canada truck production, mixed-energy strategy, and more.
Read More →
What Fleet Employers Are Missing When Hiring Veterans
What if some of the strongest candidates for fleet are already out there, but their experience is written in a language our industry does not always recognize?
Read More →
Teletrac Navman Promotes New CEO from Within
Teletrac Navman’s next CEO, Ricardo Buranello, has served as the company’s chief financial and operating officer. He brings deep financial and operational expertise, a strong strategic orientation, and an intimate knowledge of the business to his new role.
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
What Resilient Fleets Do Differently When Conditions Change
Fleet resilience is about more than reacting to disruption. Lauren Fletcher talks with AP Fleet’s Alex Coveney about flexibility, planning, scaling, and what helps fleets adapt when business conditions shift.
Read More →



