WD-40 and Foose Design Partner on Ford F-150 for Charity
WD-40 Company and Foose Design have teamed up again to design a Ford F-150 for charity.
WD-40 Company and Foose Design have teamed up again to design a Ford F-150 for charity.
Through a partnership with the Alex Xydias Center for Automotive Arts, the companies will have leading SEMA manufacturers working alongside underprivileged teens and young adults to install parts and equipment on the Foose-inspired vehicle, dubbed the WD-40/SEMA Cares Foose Ford F-150. All work for the build program will be done at the recently built SEMA Garage in Diamond Bar, Calif., a facility that allows SEMA member companies to test and prototype parts, try its 3D modeling and printing, and use its full-scale photo studio, among other things. The completed truck will eventually be put up for raffle, with all of the proceeds going to three SEMA Cares children’s charities.
Instead of being auctioned like previous WD-40/SEMA Cares vehicles, the enhanced 2013 Ford F-150 Lariat will be raffled off to one lucky winner in the spring of 2014. Raffle tickets cost $50. Proceeds from the raffled vehicle will benefit three SEMA Cares charities – the SEMA Memorial Scholarship Fund, which is dedicated to fostering the next generation of automotive leaders and innovators; Childhelp, an organization that provides services to abused and neglected children; and Victory Junction, an organization that provides life-changing camping experiences to special needs and chronically ill children.
This is the sixth vehicle WD-40 Company and SEMA Cares have teamed up to build and the fourth vehicle Chip Foose has designed with them. To date, WD-40/SEMA Cares vehicles have raised more than $575,000 for SEMA Cares charities.
More Operations

Viatec Fleet Intelligence: Turning Fleet Data into Actionable Insights
Fleet managers don't need more data, they need better answers. Viatec's new Fleet Intelligence platform connects telematics, maintenance, fuel, finance, video, and other systems to deliver actionable insights through simple, natural language queries.
Read More →
Drones, Robots, DTNA Manufacturing Moves, and Smarter Fleet Tech Lead the News
Drones, robots, major manufacturing moves, and smarter connected fleet technology headline this week’s Truck Chat Cheat Sheet.
Read More →Motive Automations Explained: From Insight to Action
Motive Automations helps fleets turn real-time insights into immediate action. In this video, you will learn how automated workflows can notify drivers, alert maintenance teams, streamline coaching, and even use AI-powered Atlas calls to improve safety and efficiency.
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
Fleet Safety, Technician Trends and Mixed-Energy Strategy
Take a look at the people, preparation, leadership, and technology helping fleets stay ready before something goes wrong this month.
Read More →
The Next Generation of Fleet Is Ready to Get to Work | Shades of Fleet
Meet the apprentices, early-career professionals, and emerging leaders bringing curiosity, new ideas, and people-first thinking to fleet.
Read More →
Shades of Fleet Call for Voices: Family Ties
Fleet may run on vehicles and data, but for some professionals, it also runs in the family. August’s Shades of Fleet explores the pride, pressure, lessons, and legacy behind family-run operations and multi-generational fleet careers.
Read More →
WEX Launches SecureFuel AI-Powered Fuel Fraud & Theft Protection Tool
WEX launched SecureFuel, a fraud-detection tool that uses AI-powered models to analyze fleet card transaction data and compare it with vehicle telematics data to prevent misuse or fraudulent purchases. In an exclusive interview, Work Truck learned more.
Read More →
Fleet Leadership, Mixed-Energy Strategy, and DOT Marijuana Rules Lead the News
From hard-earned leadership lessons to fuel strategy, fleet technology, and compliance, this week’s Truck Chat Cheat Sheet covers the stories fleet professionals are reading most.
Read More →How Atlas Helps Drivers Without Distractions
Motive Atlas brings AI directly into the cab, helping drivers log in with their voice, get route and weather information, locate fuel stops, and instantly capture important road events, all while keeping their hands on the wheel. This video provides all the details.
Read More →
