Trudell Trailer Sales Changes to Midwest Great Dane
Trudell Trailer Sales, which has partnered with Great Dane for more than 50 years, has rebranded to Midwest Great Dane. It is one of the largest Great Dane dealer groups in the country.
Trudell Trailer Sales, which Cox Automotive owns, is now Midwest Great Dane.
Photo: Cox Automotive
Trudell Trailer Sales, acquired by Cox Automotive in 2022, has rebranded to Midwest Great Dane, leveraging the Great Dane brand deeper in the Midwest market. It is one of the largest Great Dane dealer groups in the country.
With more than 50 years of partnership with Great Dane, the new name further reinforces the strong and long-standing relationship between the two companies. Northeast Great Dane, recognized as the 2024 Great Dane Dealership of the Year, plans to build on that success with the Midwest Great Dane team.
“The brand evolution to Midwest Great Dane marks an exciting new chapter for our partnership,” said Rob Ulsh, vice president, dealer and international sales for Great Dane. “By aligning more closely with the Great Dane brand, it creates consistency across their dealerships. Together, we’re better positioned to deliver unparalleled value, expertise, and service to our customers throughout the Midwest.”
Selling Trailers & Truck Bodies
Midwest Great Dane will continue selling new trailers and truck bodies in the same Great Dane market, covering Wisconsin, Minnesota, and Michigan. Additionally, the team will continue selling used trailers, rentals, parts, and services.
"Fleet Services by Cox Automotive is coming together as one, powerful organization in the trucking industry,” said Patrick Brennan, senior vice president, Fleet Services by Cox Automotive. “As a key element of this evolution, we will continue our decades-long partnership with Great Dane. We have grown into one of the largest Great Dane dealer groups in the country and one of the most successful. This name change further unifies our best-in-class team and drives an enhanced client experience."
Continued Support for Midwest Fleets
The team will continue its decades-long dedication to customers' fleets in the Midwest, providing top-of-the-line equipment and service. Additionally, the Northeast and Midwest Great Dane teams will continue partnering with Fleet Services by Cox Automotive’s 1,500-plus elite technicians for scheduled and unscheduled maintenance and FleetNet America's industry-leading service provider network, further differentiating Cox Automotive's solutions to fleet customers.
More Operations
What Resilient Fleets Do Differently When Conditions Change
Fleet resilience is about more than reacting to disruption. Lauren Fletcher talks with AP Fleet’s Alex Coveney about flexibility, planning, scaling, and what helps fleets adapt when business conditions shift.
Read More →
If We Want the Next Generation in Automotive, We Have to Give Them a Reason to Care
The automotive industry talks constantly about its workforce shortage. But before we can recruit the next generation, we may need to do a better job giving kids a reason to care about automotive in the first place.
Read More →
Ram ProMaster City Under $40K, Truck Tariffs, and AI Maintenance Lead the News
A sub-$40K commercial van, tariff questions, AI-powered maintenance, and a new EV production strategy headline this week’s Truck Chat Cheat Sheet.
Read More →
Bob Adamsky Shares the Fleet Lessons You Usually Learn the Hard Way
After more than 30 years in fleet, Arrow International’s Bob Adamsky has learned that the job is about far more than vehicles. He shares the lessons he wishes every fleet manager could learn a little earlier.
Read More →
Why Fleet Leaders Have to Keep Asking Why
What if the biggest fleet improvements start with one simple question? After decades managing budgets, policies, technology, teams, and some of the largest fleet operations in the business, Jeff Hurrell shares why fleet leaders should keep asking “why” before deciding what comes next.
Read More →
Drones, EV Reality, Truck Production & Smarter Fleet Operations Lead This Month
August’s biggest work truck stories go beyond the vehicle, from disaster-response drones and EV reality checks to truck production, roadside uptime, and smarter fleet operations.
Read More →
Team Fletcher Takes 2nd Overall at the Corporate Soap Box Derby
Team Fletcher came to Akron as a rookie and left with a win over Team Brown, a second-place overall finish, and $22,000 raised for The Hourglass Foundation. See how race day unfolded.
Read More →
Shades of Fleet Call for Voices: Fleet's Hidden Heroes
Fleet’s hidden heroes are often the ones keeping everything moving behind the scenes. September’s Shades of Fleet is looking for dispatchers, coordinators, parts specialists, and other support pros to share their stories.
Read More →
What is the WEX NAM Summit?
What makes the WEX NAM Summit different from other fleet industry events? It's a meeting of the minds that brings fleet and mobility leaders together to discuss emerging trends, AI, new solutions, best practices, and the future of the industry.
Read More →
With 293% 3-Year Revenue Growth, Fleetworthy is One of the Fastest-Growing Private Companies in the U.S.
Fleetworthy has been named to 2026 Inc. 5000 list of fastest-growing private companies for the second consecutive year. It ranked No. 2 overall in the Albany-Schenectady-Troy, New York metro area.
Read More →