Work Truck Logo
MenuMENU
SearchSEARCH

Truckworx Holdings Announces Change in Ownership

Will Bruser has acquired Truckworx Holding Company and all related entities from outgoing CEO Bob Mitchell.

November 16, 2021
Truckworx Holdings Announces Change in Ownership

Will and Tracy Bruser, along with children William, Hayden and Mitchell.

Photo: Truckworx

2 min to read


Truckworx, Alabama and Mississippi’s longtime Kenworth commercial truck dealer, announced Will Bruser has acquired Truckworx Holding Company and all related entities from outgoing CEO Bob Mitchell. 

Ad Loading...

Bruser has 19 years of experience in the trucking industry, and he began his journey at Truckworx in 2004 in truck sales. Bruser then took over day-to-day operations of the company upon his promotion to president in 2013.

Ad Loading...

With this acquisition, Bruser now serves as president and CEO of the company. 

“This is an important step toward the future of the Truckworx family and all the families that are represented within this company,” Bruser said. “I am very proud of the incredible team that we have built and am fully confident in our ability to bring this company into the future.”

Bruser has served the Truckworx team in a variety of capacities, including truck sales, Mobile’s branch manager, vice president of sales and his current roles. 

Bruser is also the current chairman of the Board of the Alabama Trucking Association, a position he assumed in July of 2021.

Since serving as president in 2013, the company has expanded to 16 locations including eight full-service dealerships across the Southeast. 

Ad Loading...

Truckworx also represents Hino and Isuzu commercial trucks, as well as six heavy-duty trailer manufacturers, allowing Truckworx to provide the solution for all commercial trucking needs.

The company added a commercial truck rental and full-service lease division through PacLease in 2019 and became Alabama’s exclusive Blue Bird bus dealer in 2013. Truckworx also acquired a commercial body shop in 2015 and has recently opened three TRP Parts locations and four Truckworx Fleet Solutions locations.

“My wife Tracy, my family and I could not be happier to carry this family-owned business into the future,” Bruser said. “We are honored to be a part of the Truckworx team and the transportation industry as a whole. We are grateful for everything this industry does for our family and this great country.”

More Operations

A shot of a Volvo electric vehicle with a man charging it in front of a residence.
SponsoredAugust 1, 2026

Top 50 Executive Fleets

It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!

Read More →
Lauren Fletcher points toward the red-and-white Ringmaster of the Road soap box derby car. Bold text reads “Race Ready,” “Ringmaster of the Road,” and “Akron Bound.”
Operationsby Lauren FletcherJuly 31, 2026

Behind the Scenes: Building the Ringmaster of the Road from Body to Paint Part 2

The body is built, the paint is on, and Team Fletcher’s Soap Box Derby car is nearly ready for testing ahead of race day in Akron.

Read More →
Chris Brown of Automotive Fleet and Lauren Fletcher of Work Truck pose beside a Soap Box Derby car in a Team Brown vs. Team Fletcher race graphic benefiting The Hourglass Foundation.
Operationsby News/Media ReleaseJuly 30, 2026

It's All Downhill from Here! Fleet Industry Raises $22,000 for Skilled Trades Scholarships

Work Truck’s Lauren Fletcher and Automotive Fleet’s Chris Brown turned a friendly racing rivalry into $22,000 for automotive technology and skilled trades scholarships.

Read More →
Ad Loading...
Lauren Fletcher stands against a dark blue background beside the headline “Fleets Run on Confidence.” Additional text reads “July 2026” and “Safety, Technicians, Leadership, Mixed Energy.”
Sponsoredby Lauren FletcherJuly 30, 2026

Fleet Confidence, Safety, and Smarter Risk Management Lead This Month

This month’s TruckChat: Top Monthly News Recap explores what it takes to build confidence across a fleet, from stronger leadership and technician support to better safety preparation, smarter use of telematics, and clearer plans for when something goes wrong.

Read More →
Tina Kourakos smiles beside bold black-and-yellow Fleet Legends graphics promoting her spotlight interview on decades of fleet leadership.
Sponsoredby Lauren FletcherJuly 29, 2026

From Fleet Operator to OEM Leader: Tina Kourakos’ Career Lessons

Tina Kourakos shares the lessons, relationships, and career pivots that shaped more than 30 years in fleet, plus the advice every new fleet manager should hear.

Read More →
Six WEX and Standard Fleet team members pose together in front of a WEX-branded backdrop, commemorating a business partnership or collaboration between the two companies.
Operationsby News/Media ReleaseJuly 29, 2026

WEX Brings Standard Fleet's Connected Vehicle Platform to Fleet Customers

This week’s product launch with Standard Fleet’s connected vehicle platform reflects WEX Venture Capital's strategy of turning startup innovation into customer solutions. Standard Fleet is now available to WEX fleet customers.

Read More →
Ad Loading...
Work Truck Trucks, Tips & Tours YouTube thumbnail promoting Motive Atlas AI, featuring a rugged tablet displaying the Atlas interface with the headline, “Save Time with AI,” and a Truck Chat “Watch Now” button.
Operationsby Wayne ParhamJuly 27, 2026

Meet Atlas: Motive's AI Assistant for Fleets

Artificial intelligence is becoming a practical tool for fleet operations. In this video, Emily Parsons introduces Atlas, Motive's AI-powered assistant that combines conversational search with the ability to perform actions across the Motive platform.

Read More →
Commercial Fleet
SponsoredJuly 23, 2026

The Top 300 Commercial Fleets

The Top 300 Commercial Fleets: See the List

Read More →
NTEA promotional graphic featuring the Federal Excise Tax Guide for the Work Truck Industry alongside the NTEA logo, highlighting a comprehensive guide to the 12% federal excise tax on work trucks, tractors, and trailers.
Operationsby News/Media ReleaseJuly 22, 2026

NTEA Releases Updated Federal Excise Tax Guide for the Work Truck Industry

NTEA’s latest revised edition of its Federal Excise Tax Guide for the Work Truck Industry is now available to help fleet leaders navigate complex federal tax requirements.

Read More →
Ad Loading...
Multi-level car carrier transporting white pickup trucks and sedans along a highway, illustrating commercial vehicle logistics and fleet vehicle delivery.
Operationsby News/Media ReleaseJuly 20, 2026

Super Dispatch Powers Centralized Vehicle Transport Operations for Merchants Fleet

Merchants Fleet has replaced fragmented transportation processes with Super Dispatch’s unified, API-powered platform to improve visibility, automation, and carrier performance.

Read More →