Toyota Announces Pricing for 2014 4Runner and Tacoma
Toyota Motor Sales (TMS), U.S.A., Inc. announced 2014 manufacturer’s suggested retail prices (MSRP) for the Tacoma compact pickup truckre and designed 4Runner mid-size sport utility vehicle (SUV).

2014-MY Toyota 4Runner
Toyota Motor Sales (TMS), U.S.A., Inc. announced 2014 manufacturer’s suggested retail prices (MSRP) for the Tacoma compact pickup truckre and designed 4Runner mid-size sport utility vehicle (SUV). Both vehicles will begin arriving at Toyota dealerships this month.
2014-MY Toyota Tacoma
The Toyota Tacoma, the best-selling compact pickup truck in the U.S. market, offers a sporty new SR appearance package for 2014 for Tacoma PreRunner and 4x4 Access Cab base grade models, along with four levels of Entune Audio. In conjunction with the Entune upgrade, the backup camera display has been moved from the rear-view mirror to the Entune head unit display. The Tacoma X-Runner sport truck is discontinued for 2014.
Tacoma offers two new exterior colors for 2014, Silver Sky Metallic and Blue Ribbon Metallic.
The MSRP for the 2014 Tacoma will range from $17,875 for the Regular Cab 4x2 with a four-cylinder engine and 5-speed manual transmission to $28,285 for the Double Cab 4x4 V6 Long Bed with a 5-speed automatic. The new pricing reflects an average increase of $100, or 0.4 percent.
Toyota 4Runner and Tacoma MSRPs do not include a delivery, processing and handling (DPH) fee of $860. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.
(Scroll to bottom of news item for overall pricing chart, subject to change.)
2014 Toyota 4Runner
Currently In its fifth-generation, 4Runner continues as one of the few fully capable mid-size SUVs. The redesigned 2014 4Runner receives a rugged new exterior design, and interior refinements that add comfort and convenience without sacrificing its hallmark performance capability and excellent value, according to the manufacturer.
The 2014 4Runner is available in three grades: a well-equipped, value-driven SR5; top-of-the-line Limited, and a Trail grade for those who want maximum off-road capability. Optional third-row seats on SR5 and Limited allow for up to seven-person capacity.
4Runner owners will have the choice of a rear wheel 4x2, part-time 4x4 or a full-time multi-mode 4x4 with a locking center differential. All models are equipped with a powerful 4.0L, 270-hp V-6 teamed to a 5-speed ECT-i automatic transmission and one of the few vehicles that continues offer a transfer case.
The 2014 4Runner adds four new exterior colors that include: Super White; Attitude Black Metallic; Barcelona Red Metallic; and Nautical Blue Metallic. Carryover colors include: Blizzard Pearl; Classic Silver Metallic; Magnetic Gray Metallic; and Black.
New for 2014 on SR5 and Trail grade 4Runner models is Entune Audio Plus, which includes Toyota’s Entune multimedia system, an AM/FM/MP3 CD player with eight speakers, integrated SiriusXM Satellite Radio (includes 90-day trial subscription), USB port with iPod connectivity, and Bluetooth hands-free phone capability and music streaming.
Standard on the Limited grade is the new Entune Premium JBL Audio system, which incorporates today’s most in-demand connectivity features. It includes the Entune multimedia system, a JBL premium sound system with navigation, SiriusXM Satellite Radio (with a 90-day trial subscription), HD Radio with iTunes tagging and 15 speakers.
New SR5 and Trail Premium grades are available with added standard equipment including SofTex seats, Entune Premium Audio with Navigation and App Suite, power tilt/slide moonroof, power passenger seats, electrochromatic mirror, HomelinkGarage Door Opener, and 120V AC in the cargo area.
With the addition of an array of additional standard equipment, including formerly optional equipment that is now standard, 4Runner maintains its excellent value.
The MSRP for the 4Runner Trail 4x4 is $35,725, reflecting a price decrease of $1,430, or 4.0 percent. The new Trail Premium grade is priced at $38,645.
The MSRP for the 2014 4Runner SR5 will be $32,820 for the 4x2 model and $34,695 for the 4x4, an increase of $1,330, or 4.0 percent. The new SR5 Premium grade will be priced at $35,740 for the 4x2 and $37,615 for the 4x4.
The 4Runner Limited will carry an MSRP of $41,365 for the 4x2 and $43,400 for the 4x4, an increase of $2,370, or 6.0 percent.
2014 4Runner Pricing
Model # | Grade | Engine | Transmission | Body Style | MSRP 2013 | MSRP 2014 | MSRP Chg ($) | MSRP Chg (%) |
8642 | SR5 | V6 | 5AT | SUV 4X2 | $31,490 | $32,820 | $1,330 | 4% |
8664 | SR5 | V6 | 5AT | SUV 4X4 | $33,365 | $34,695 | $1,330 | 4% |
8646 | SR5 Premium | V6 | 5AT | SUV 4X2 | $35,740 | NEW | ||
8648 | Limited | V6 | 5AT | SUV 4X2 | $38,995 | $41,365 | $2,370 | 6% |
8666 | SR5 Premium | V6 | 5AT | SUV 4X4 | $37,615 | NEW | ||
8670 | Trail | V6 | 5AT | SUV 4X4 | $37,155 | $35,725 | ($1,430) | -4% |
8672 | Trail Premium | V6 | 5AT | SUV 4X4 | $38,645 | NEW | ||
8668 | Limited | V6 | 5AT | SUV 4X4 | $41,030 | $43,400 | $2,370 | 6% |
2014 Tacoma Pricing
Model # | Grade | MSRP 2013 | MSRP 2014 | MSRP Chg ($) | MSRP Chg (%) |
7103 | TACOMA REGULAR CAB 4X2 | $17,625 | $17,875 | $250 | 1.4% |
7104 | TACOMA REGULAR CAB 4X2 | $18,525 | $18,775 | $250 | 1.3% |
7113 | TACOMA 4X2 ACCESS CAB | $20,415 | $20,515 | $100 | 0.5% |
7114 | TACOMA 4X2 ACCESS CAB | $21,315 | $21,415 | $100 | 0.5% |
7162 | TACOMA PRERUNNER ACCESS CAB | $22,075 | $22,125 | $50 | 0.2% |
7164 | TACOMA PRERUNNER ACCESS CAB V6 | $23,510 | $23,560 | $50 | 0.2% |
7182 | TACOMA DOUBLE CAB 4X2 | $22,525 | $22,625 | $100 | 0.4% |
7186 | TACOMA PRERUNNER DOUBLE CAB 4X2 | $23,175 | $23,225 | $50 | 0.2% |
7188 | TACOMA PRERUNNER DOUBLE CAB 4X2 V6 | $24,610 | $24,660 | $50 | 0.2% |
7190 | TACOMA PRERUNNER DBL CAB 4X2 V6 L/B | $25,110 | $25,160 | $50 | 0.2% |
7503 | TACOMA REGULAR CAB 4X4 | $21,475 | $21,725 | $250 | 1.2% |
7504 | TACOMA REGULAR CAB 4X4 | $22,605 | $22,855 | $250 | 1.1% |
7513 | TACOMA 4X4 ACCESS CAB | $24,250 | $24,350 | $100 | 0.4% |
7514 | TACOMA 4X4 ACCESS CAB | $25,150 | $25,250 | $100 | 0.4% |
7553 | TACOMA 4X4 ACCESS CAB V6 | $25,805 | $25,905 | $100 | 0.4% |
7554 | TACOMA 4X4 ACCESS CAB V6 | $26,685 | $26,785 | $100 | 0.4% |
7593 | TACOMA DOUBLE CAB 4X4 V6 | $26,805 | $26,905 | $100 | 0.4% |
7594 | TACOMA DOUBLE CAB 4X4 V6 | $27,685 | $27,785 | $100 | 0.4% |
7596 | TACOMA DBL CAB 4X4 V6 L/B | $28,185 | $28,285 | $100 | 0.4% |
All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee.
More Operations

Family Ties Inside the Fleet Families Building Careers Across Generations
Three fleet families share what it really takes to work together, learn across generations, and keep business from following them home.
Read More →
Shades of Fleet Call for Voices: Fleet's Hidden Heroes
Fleet’s hidden heroes are often the ones keeping everything moving behind the scenes. September’s Shades of Fleet is looking for dispatchers, coordinators, parts specialists, and other support pros to share their stories.
Read More →
Truck Centers, Inc. Celebrates National Truck Driver Appreciation Week with $1,000 Fuel Card Giveaways
During National Truck Driver Appreciation Week, Truck Centers, Inc. is offering customers a chance to fuel up for free. Customers at all Truck Centers locations can enter to win one of four $1,000 fuel cards from Sept. 14 - 18.
Read More →
Fleet Guides, AI Time-Savers, Truck Tariffs & Fuel Strategy Lead the News
This week’s Truck Chat Cheat Sheet covers new fleet vehicle guides, practical AI use cases, U.S.-Canada truck production, mixed-energy strategy, and more.
Read More →
What Fleet Employers Are Missing When Hiring Veterans
What if some of the strongest candidates for fleet are already out there, but their experience is written in a language our industry does not always recognize?
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
What Resilient Fleets Do Differently When Conditions Change
Fleet resilience is about more than reacting to disruption. Lauren Fletcher talks with AP Fleet’s Alex Coveney about flexibility, planning, scaling, and what helps fleets adapt when business conditions shift.
Read More →
If We Want the Next Generation in Automotive, We Have to Give Them a Reason to Care
The automotive industry talks constantly about its workforce shortage. But before we can recruit the next generation, we may need to do a better job giving kids a reason to care about automotive in the first place.
Read More →
Ram ProMaster City Under $40K, Truck Tariffs, and AI Maintenance Lead the News
A sub-$40K commercial van, tariff questions, AI-powered maintenance, and a new EV production strategy headline this week’s Truck Chat Cheat Sheet.
Read More →Bob Adamsky Shares the Fleet Lessons You Usually Learn the Hard Way
After more than 30 years in fleet, Arrow International’s Bob Adamsky has learned that the job is about far more than vehicles. He shares the lessons he wishes every fleet manager could learn a little earlier.
Read More →
