Work Truck Logo
MenuMENU
SearchSEARCH

Toyo to Raise Prices 8 Percent

CYPRESS, CA - Toyo Tire U.S.A. Corp. will raise its passenger, light truck, commercial truck, and OTR tire prices up to 8 percent, along with in-line adjustments, on June 1.

by Staff
May 7, 2010
2 min to read


CYPRESS, CA- Toyo Tire U.S.A. Corp. will raise its passenger, light truck, commercial truck, and OTR tire prices up to 8 percent, along with in-line adjustments, on June 1.

"The increase in the cost of raw materials ultimately results in price increases throughout our industry," says John Hagan, senior director, sales operations, for Toyo.

Ad Loading...

In addition to Toyo, Goodyear Tire & Rubber Co., Nexen Tire America Inc., Kumho Tire U.S.A. Inc., Yokohama Tire Corp., Hankook Tire America Corp., Cooper Tire & Rubber Co., Falken Tire Corp., Bridgestone Americas Tire Operations LLC and Continental Tire the Americas LLC also will raise tire prices on June 1.

Goodyear: An increase of up to 6 percent will apply to all of the company's consumer tires.

Nexen: An 8 percent price increase will apply to all warehouse orders and June factory direct container production.

Kumho: Passenger and light truck tire prices will be raised up to 8 percent effective. A company spokesman says there also will be additional inline adjustments.

Yokohama: The company will raise its consumer prices up to 8 percent, and also will make some in-line adjustments.

Ad Loading...

Hankook: Passenger, light truck and medium truck tire prices will be increased up to 6 percent, although specific increases will vary by product line and tire size.

Cooper: Prices on all of Cooper's passenger and light truck tires will increase by up to 7.5 percent. The company says only its tires sold in North America will be affected.

Falken: Consumer tire prices will increase up to 6 percent; radial medium truck tire prices will rise up to 4 percent.

Bridgestone: The prices on the company's Bridgestone, Firestone and associate brand passenger and light truck tires in the United States will be increased up to 6 percent. Prices on Firestone and Dayton brand truck and bus tires will be raised up to  6 percent.

Continental: Passenger and light truck tire prices will increase up to 6 percent, while medium truck tire prices will increase up to 7 percent. All Continental, General and proprietary brands will be affected.

Ad Loading...

Pirelli Tire North America will increase replacement passenger and light truck tire prices 4 percent effective one month later, July 1, 2010. The increase will apply to tires sold in the United States.


Originally posted on Automotive Fleet

More Operations

Skyline of London with a blue sky and an inset logo for Kooner.
OperationsMay 4, 2026

Kooner Fleet Management Solutions Expands Internationally with Launch in the UK

Kooner Fleet Management Solutions’ new Central England operations hub establishes a foundation for 24/7 fleet maintenance, mobile repair, and technician development across the UK.

Read More →
Host Lauren Fletcher gestures toward “Truck Chat Weekly Cheat Sheet” graphic highlighting driver input, TPMS benefits, and the end of International CV Series production.
Operationsby Lauren FletcherMay 4, 2026

Drivers Speak Up, TPMS Pays Off, and a Workhorse Retires | Weekly Cheat Sheet

Drivers are shaping fleet decisions, TPMS is delivering real savings, and a key workhorse is retiring. Plus quick hits on data, uptime, and new trucks.

Read More →
Graphic illustration of runners' feet on glowing pavement to the right, a big rig truck on the left, and headline for a virtual 5k to benefit truck drivers.
Operationsby News/Media ReleaseMay 1, 2026

St. Christopher Truckers Relief Fund Launches 2nd Annual Virtual 5K to Support Health and Wellness for Professional Drivers

St. Christopher Truckers Relief Fund’s 2nd Annual Virtual 5K raises funds and awareness for over-the-road truck drivers facing illness or injury, and there’s still time to participate in this year’s event.

Read More →
Ad Loading...
Open glowing book on a wooden table with candles, quill, and maps, with golden light and magical particles rising from its pages in a fantasy-style illustration.
Operationsby Lauren FletcherMay 1, 2026

The Future of Storytelling Still Belongs To Humans

New tools always change the process. They do not replace the instinct. From portrait painters adapting to photography to creators navigating AI, the people who matter most are still the ones who know how to see.

Read More →
“Legends of Fleet” featuring a dark textured background with gold accents, large metallic gold title text centered, and a framed portrait of Carl Nelson with subtitle identifying him as a retired fleet manager, along with Work Truck and Legend logos at the top.
OperationsApril 30, 2026

Carl Nelson's Journey, Sliding into Success | Fleet Legends

With more than four decades of experience across fleets such as AT&T and AmeriGas, Carl built a reputation for doing the work, leading through change, and helping to move the industry forward without ever making it about himself.

Read More →
Breakdowns, data & insights are the topics of the April 2026 Truck Chat Monthly Recap sponsored by Chevron REGI
OperationsApril 28, 2026

Breakdowns, Data Action, and Driver Insight Take Center Stage | Truck Chat Monthly April Recap

In this month’s news recap, we’re digging into why trucks are still failing in the field, how fleets are finally turning data into action, why driver feedback is becoming a critical operational tool, how fleet leaders are finding their voice, and where simple tech like TPMS is delivering real results.

Read More →
Ad Loading...
A graphic image showing charts and graphs depicting cargo theft in the first quarter of 2026.
Operationsby News/Media ReleaseApril 27, 2026

Cargo Theft Incident Volume Falls in First Quarter of 2026

Verisk CargoNet reported that supply chain crime events across the United States and Canada declined by 5.3% in the first quarter of 2026. However, confirmed cargo theft reports rose slightly, by 41 incidents.

Read More →
Graphic promoting Work Truck Exchange with bold text highlighting pre-scheduled meetings, limited spots remaining, and event details for Phoenix, Arizona.
Operationsby Lauren FletcherApril 27, 2026

Limited Spots Remain for Fleet Managers to Attend Work Truck Exchange

Limited spots remain for Work Truck Exchange in Phoenix. Fleet managers can connect through pre-scheduled meetings designed to deliver real solutions fast.

Read More →
Lauren Fletcher presenting Truck Chat Weekly Cheat Sheet graphic highlighting breakdowns, data action, and driver feedback trends in fleet operations.
Operationsby Lauren FletcherApril 27, 2026

Why Trucks Keep Failing, Plus Data Action and Driver Feedback

Fleets tackle breakdowns, act on data, and rethink driver feedback. Plus TPMS gains and key industry shifts in this week’s Truck Chat Cheat Sheet.

Read More →
Ad Loading...
Shades of Fleet Veterans in Fleet graphic with American flags and Work Truck branding highlighting military veterans’ impact on fleet leadership and operations
Operationsby Lauren FletcherApril 24, 2026

Call for Voices: Inviting Veterans in Fleet to Share Their Stories

Veterans in fleet, it's your turn! share how military experience shapes leadership, discipline, and real-world decision-making across today’s operations.

Read More →