CYPRESS, CA - Toyo Tire U.S.A. Corp. announced the company's largest promotion ever, the Ultimate Ride Sweepstakes.  Running now through January 2, 2012, the 17-week Ultimate Ride Sweepstakes will award one winner a set of Toyo tires each week while one lucky person will win the Grand Prize - a custom 2011 Dodge Durango.

The Mineral Gray Metallic Dodge Durango Heat Edition 4x4 is outfitted with a set of Proxes ST II high performance tires wrapped around 22-inch Savini Forged SV28c wheels.  The low profile Proxes ST II tires have a great look while delivering superb handling and quiet operation thanks to Toyo Tires' Silent Wall technology.  Other custom features on the 2011 Durango include a Magnaflow exhaust system, an upgraded Alpine Audio entertainment system to help the winner roll in style and black leather interior with blue stitching.  Topping off the custom components of this ultimate ride is a T-REX four piece flat black mesh grill fitted with the UFC logo.  Toyo Tires is the Official Tire of the UFC and proudly supports the sport of mixed martial arts.

"We are excited to offer the Ultimate Ride Sweepstakes, giving people not just the chance to improve their current ride with a new set of Toyo tires but even win the ultimate ride - a custom 2011 Dodge Durango," said Amy Coleman, senior director of marketing, Toyo Tire U.S.A. Corp.  "With a chance to win every week through January 2, we encourage people to register online today."

The Dodge Durango will make its debut in the Toyo Tires booth at the 2011 SEMA Show, November 1-4 in Las Vegas. Exclusive photos and video of the build will be posted on the Toyo Tires Facebook page, www.facebook.com/toyotires.

The sweepstakes is open to legal residents, 18 years and older, of the 48 contiguous United States and the District of Columbia.  No purchase necessary; void where prohibited.  Sweepstakes ends January 2, 2012, at 11:59 p.m. pacific time.