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SEARCHELKHART, IN – LEER is planning to use its Earth-Friendly Ethanol-Powered 2009 Ford F-150 (Super Crew 4WD Short Bed) as the platform for the launch of three new cap models and a new tonneau, custom-fit to the new Ford.
ELKHART, IN – LEER is planning to use its Earth-Friendly Ethanol-Powered 2009 Ford F-150 (Super Crew 4WD Short Bed) as the platform for the launch of three new cap models and a new tonneau, custom-fit to the new Ford. In addition, LEER plans a North American launch of an ‘Earth-Friendly’ truck cap accessory package based on the Project Truck theme.
LEER will use its advertising, publicity, and marketing resources to promote the “Earth-Friendly Ethanol-Powered 2009 Ford F150” including:
Display ads and press releases with professional photography covering all major trade and enthusiast publications.
Inclusion in influential West Coast truck enthusiast car and truck shows.
Promotion through photos and copy in all appropriate LEER brochures, newsletters, posters, and merchandising tool.
Extensive Web-based exposure on multiple Web sites, press feeds, YouTube postings, etc.
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